Are Authors Feeling Discouraged?

I came across a conversation on LinkedIn today. Just the title of the topic of discussion says it all: Internet blogging, social networking et al has no effect on sales for 99% of new self published writers well certainly not for this one. Agree? Sadly enough, most of the people …

Changes to Facebook and How They Will Affect You

It’s one of the most annoying things about Facebook: the “higher ups” just keep changing the way it works. From privacy settings to profiles, just when you think you have this Facebook thing figured out, the rules change on you. Thankfully, there are plenty of people following Facebook and keeping …

Authors: Avoid the ‘Link Dump’

Most authors out there who have created a blog are trying every method possible to get traffic to it (see my blog entry last week on the subject). But here’s one method they shouldn’t be trying: link dumping. What is “link dumping?” It’s simply posting links to your blog post …

Author Success Story: Mark Hamel

This week, we feature another author who has drawn a great deal of traffic to his website. His name is Mark Hamel, and he’s the author of Kaizen Event Fieldbook. Most of us won’t understand a word of the book. But that’s okay, because what we really need to know …

Why All Authors Should Be Using Facebook Insights

If you’re an author using Facebook (and really, I hope you are), then you need to look at social networking as a piece of your business. That means analyzing it — just like you would any other advertising initiative — to determine what’s working and what’s a waste of your …

Author Success Story: Richard Bard

Every author wants to build a website that generates thousands of visitors (and hopefully, thousands of books sold). Richard Bard has done just that. In the five weeks since his website launched, he’s had 5,000 visitors and over 9,000 pageviews. That’s impressive! Richard has also been kind enough to take …

Why Only Doing Social Networking Can Be a HUGE Mistake for Authors

One of my clients (thanks, Chip Wagar!) sent me a link a few days ago. He thought this article might be a good tool for me to use to stress the importance of author websites in today’s world of Facebook/Twitter/LinkedIn. The article is called “Are You Digital Sharecropping Your Book …

Author Success Story: Askhari Hodari

Every author wants to know how to get lots of traffic to their website (and ultimately, sell lots of books). Well, Askhari Hodari is a great example of that success. She is co-author of two books and has two websites (one for each book). Best of all, she gets nearly …

Authors on Facebook: Profile Pages vs. Fan Pages

I must confess. Up until today, I had a profile page on Facebook. It wasn’t the same as my personal account (I’m not that 2005), but it was still an account for the individual with the name “Smart Author Sites,” not the business “Smart Author Sites.” Finally, today, I made …

4 Ways to Liven Up Your Author Facebook Presence

There’s no question that having an active presence on Facebook can increase an author’s visibility (and book sales!). But exactly how to make your Facebook presence lively and active can be harder than you think. Here are some words of advice, courtesy of Internet and Marketing Report, on how to …