Authors: Where’s Your Message? If It’s Not on Your Homepage, You’re Missing Out

One of the things I frequently recommend for an author homepage is a “welcome” message, in which you give first-time visitors a good understanding of who you are, what you write about, and what people will get out of your book and your website. It’s Marketing 101: If a visitor …

Transitioning from a Book Website to an Author Website

I had a consultation with a client yesterday. We built her website last summer – right around the time her first title was released. Her book got enough promotion that the site traffic was pretty good right off the bat. But here we sit, a year later, and her site …

Authors: Sign Up for Google Alerts!

Ever wonder where people come up with ideas on what to blog about? I’ll share my secret. It’s Google Alerts. In case you haven’t heard of it, Google Alerts is an automated system where you sign up to be notified whenever a certain word or series of words is used …

Publishing Is Like Real Estate

Catchy headline, right? You’re probably wondering what it means. I’ll get to that…. The germ for this post started with my reading an article in the New York Times about the rise of self-publishing. It basically says that it’s no longer considered more prestigious to get published by a major …

7 Easy (and Free) Ways to Drive Traffic to Your Author Website

So your author web site is launched. Congratulations! But the work is just beginning. Because what good is a website if no one is visiting it? Here are some simple ways to ensure that your website gets looked at… Amass a list of contacts. It should include as many people …

Marketing Fiction Books on the Web

There was an interesting article in Publishers Weekly earlier this month that I thought I would share. It’s an interview with a variety of publishers and marketing executives dealing with how they market their fiction books, with a focus on their online efforts. You can read the full article, but …

Free Ways to Use Social Media for Book Promotion

Thanks to a blog entry from a graduate assistant at the Masters in Fine Arts – Literary Fiction & Nonfiction program at Southern New Hampshire University (Writing in the SNHU-MFA), I came across the website of an author who really is using social networking to her advantage … even before …

Author Takes Twitter to a New Level

An interesting article on PW.com yesterday talked about a new crowd-sourced short story on Twitter. Fantasy writer Neil Gaiman is starting the story, and fans can continue it with their own 140-character contributions. BBC audiobooks will eventually compile the full story based on the reader contributions (they’re expecting about 1,000) …