I’ve helped build websites for hundreds of authors. I’ve seen the best and the worst. And while I could list a whole lot more than 20 “don’ts” here, I’m going to limit the damage to just the most egregious errors. Without further ado … 20 things not to do with your author website: 1. Incorporate […]
20 Things NOT to Do With an Author Website Read More »
I came across a really interesting conversation on LinkedIn this morning. The question: What are the most ridiculous myths you’ve heard about writing and writers. Here are the responses I’ve found (so far). And please use the comments section at the bottom to share your own! That people don’t judge a book by it’s cover.
The Most Ridiculous Myths About Writing and Writers Read More »
I tell every client the same thing: each and every author website is different. And an author’s homepage is no exception. For example, compare the website that belongs to a doctor who writes and speaks about his area of expertise with that of a novelist who writes about alien invasions and doesn’t want anyone to
5 Types of Author Website Homepages Read More »
I was on the phone with an author yesterday who asked me a question: “What’s the best social networking site for authors?” My response? There is none. Now, that doesn’t mean that social networking doesn’t work for authors. On the contrary, it has become an essential part of an author’s promotional plan. This is especially
Author Social Media Tip: Know Your Audience! Read More »
SEO, or search engine optimization, is a crucial piece in website development. A site that is not properly optimized will rarely show up on people’s search results. As a result, that site can lose a large percentage of potential visitors. And in the case of authors, that could mean reduced book sales and a smaller
Why SEO Is (Usually) a Waste for Novelists Read More »
I build websites for authors all the time. Most authors don’t want to sell their books themselves, so we end up setting up links to Amazon and B&N. But we all know that authors only collect a very small percentage of the profits on these books. And a small percentage of a 99 cent e-book
Breaking News: A New (and Better) E-Book Store? Read More »
There are thousands — if not millions — of authors out there trying to make a name for themselves. Most of them have very little in terms of publicity agents, marketing experience, etc… So they’re basically fighting an uphill battle. That’s why so many authors are looking for ways to connect with other authors, and
9 Creative Ways for Authors to Help One Another Read More »
Not surprisingly, I’m going to say “yes.” And that’s not just because my company builds them for a living. An author website is just as important as a website for any other business. Would you go to a lawyer who didn’t have a website? Would you go to dinner at a restaurant that didn’t have
Do You Really Need an Author Website? Read More »
Online reputation management is a hot term these days. There are companies out there that make a lot of money providing online reputation management services for companies large and small. But what is online reputation management and how does it play out for authors? According to Wikipedia, online reputation management (or monitoring) is the practice
4 Secrets to Online Reputation Management for Authors Read More »
I came across a conversation on LinkedIn this morning. One author was bouncing a few book title ideas off the other members of the group. He/she wanted to know which one everyone liked better. And this isn’t the first time I’ve seen something like that. I’ve seen other authors asking for feedback on book covers,
Collecting Author Feedback: Great Minds … or Too Many Cooks in the Kitchen Read More »
