Every author who contacts me does so because he/she knows it’s time to build a website. But what these authors often don’t understand is just how important it is to have a long-term vision when building a site. Think too short term and you might make mistakes that are hard to rectify down the line. […]
5 Signs of Short-Term Thinking on Author Websites Read More »
It’s what every author dreams of: her book getting picked up by a book club. Everyone in the club reads it … and starts talking about it. Then they tell their friends about it … and they tell their friends. The rest is bestseller history. But how do you get your book in the hands
3 Easy Steps to Getting Your Book Picked Up by Book Clubs Read More »
If you’ve written a science fiction book … or a military history book … or a chick-lit book (you get the point), then this is obviously a genre that you enjoy and that you’re familiar with. In this post, I will explain why and how you should utilize that knowledge and interest to help promote
3 Benefits to Reading (and Recommending) Other Books in Your Genre Read More »
Authors are willing to try a lot of things to promote their books. Giving copies away for free is one of them. That’s not to say that free book giveaways are a bad thing. In fact, there are some significant benefits to doing so. Here’s what you need to know about the potential positives and
Book Giveaways: The Good, the Bad and the Ugly Read More »
All authors (at least the ones that I’ve spoken to) want to sell copies of their book. What many of them are confused about are the various ways to sell their book, and how to decide which one best suits their personal situation and preferences. With that in mind, I will address the three primary
Authors: What Are Your Options for Selling Your Book? Read More »
This post was inspired by another piece I came across this morning on BookClubReading.com. The article coined a new term, “scatterblog,” defined as taking a scatter gun approach to your blog—writing about every topic under the sun in an attempt to sell readers on your clever wit and creative writing abilities. As a result, these
Authors: 5 Ways to Blog With Purpose Read More »
This is one of the most important questions I ask an author when we are beginning to work together. And, surprisingly, many of the authors that I speak to don’t really know the answer. So let me talk about the benefits of each of the major types of sites that authors build and how to
Do You Want a Book Site, an Author Site … or Something Else? Read More »
One of the most important elements of an author website is an easy way (ideally with one click) for a site visitor to take the plunge and buy the book. But that’s easier said than done: not in a technical sense, of course (setting up a link is easy), but in terms of deciding which
Buy the Book Links: What’s an Author to Do? Read More »
I seem to spend a lot of time discussing social media lately. That’s because … well … it has become a crucial part of an author’s online marketing plan. And yet, many authors continue to avoid social media at all costs, or worse, make some serious mistakes while investing their time and energy in social
5 Common Social Media Mistakes Authors Make Read More »
You might love social media. You might hate social media. But there’s one thing you can’t deny: it’s practically a necessity in today’s world of author marketing. So how can you integrate social networking tools into your author website without creating even more work for yourself? Here are some ways to do just that… 1.
5 Ways to Integrate Social Media Into Your Author Website Read More »
