What’s more important in an author website? Design or functionality? Okay, that’s a trick question. Obviously both are somewhat important. But I’m here to tell you that function far exceeds design. This is especially true in today’s world of mobile usage. My Story Let me explain. On Friday, I got a call from an unhappy […]
Why You Don’t Have to Love the Look of Your Author Website Read More »
I’ll confess: I love Allie Phillips. Not only is she one of the kindest, politest people I’ve ever worked with, but she dedicates a chunk of her time to protecting animals: a very noble cause. So I was beyond thrilled when I noticed that, in a recent month, Allie got over 1,100 visitors to her
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I chimed in to a discussion on LinkedIn last week with this very same title: Is An Author’s Platform Now A Prerequisite? Little did I know just how much commentary there was going to end up being. A few people had commented before I found the post, saying that they felt an author platform was
Is An Author’s Platform Now A Prerequisite? Read More »
Clare O’Donohue is a published author with multiple book series under her belt. She’s also a savvy marketer of her own work; Clare regularly gets over 500 visitors to her website, ClareODonohue.com, every month. So how does she do it? Here’s what she had to say… Who built your website? How was the experience? I’ve
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I spend a good chunk of time each week browsing author conversations on LinkedIn. This week, there happened to be a lot of discussions regarding what other authors are doing to promote themselves and their books. I took it upon myself to gather some of the highlights and share them with you… —– One of
Marketing Techniques That Are Working for Other Authors Read More »
Whenever I have an initial conversation with an author who is interested in building a website, there’s one question I ask that basically determines everything going forward: What are your goals for your site? Why is this question so important? And how does it determine how the website will function? Here are the three most
What Are Your Goals for Your Author Website? Read More »
John Kuhn and Mark Mullins are business consultants with decades of corporate, entrepreneurial and academic experience. Their newly published book is Street Smart Disciplines of Successful People – 7 Indispensable Disciplines for Breakout Success. And their website, StreetSmartDisciplines.com, has been a success as well, with over 500 visitors in the past month. So how did
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It’s one of the things I push to all authors I work with: amass an email list. Facebook “likes” and “fans” only go so far. There’s nothing like a ready-made list of email addresses with people you can notify when you have a book signing, upcoming radio interview, or new book available on Amazon. That
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Most authors would kill to get 500 visits to their website in a month. But that’s exactly what Chip Wagar accomplished in December on his author website, AnAmericaninVienna.com. So how did he do it? Here’s what he had to say… Who built your website? How was the experience? Smart Author Sites. It was a great
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I need to start this post with a confession. I build author websites, not apps. So I’m a bit biased in writing this post. That said, I’m going to do my best to give you an honest opinion on this issue, with quotes from others in the field who know more than I do about
Authors: Should You Create a Website or a Mobile App? Read More »
