Almost exactly one year ago, I launched a website for a new client: Soren Kaplan. I must confess … I always did like the site that we built for him, Leapfrogging.com, but I didn’t have any idea quite how successful it would be. After quickly browsing his recent statistics, I found that Soren has steadily […]
Author Success Story: Soren Kaplan Read More »
It’s 2013! And whether or not you’ve already broken your New Year’s resolutions, here’s a way that you can seriously improve your standing for the upcoming year. Sign up for Google Authorship! We all know that Google has completely taken over everything related to searches on the web. Which means that once they created Google+
Time to Sign up for Google Authorship! Read More »
I stumbled across a post on LinkedIn today. The title was: Book Giveaway: We are giving away 4 copies of this book! If you are interested, just send me your email and it will be sent to you as an Amazon gift! Interestingly, there were a few responses (already) from people hoping to get a
A Great Way to Build Your Email List: A Book Giveaway Read More »
There’s always room for improvement on an author website. Whether your site was built 10 years ago (in which case, it most definitely needs updating) or 10 months ago, there are always new and interesting things that can be done to both update and improve your site. Thanks to my trusty Internet and Marketing Report
6 Ways to Revitalize Your Author Website Read More »
Want visitors to leave your website immediately? Want to not sell a lot of books? Want your author website to be a complete flop? Of course, I’m sort of kidding here. But the fact is that there are some tried-and-true mistakes that authors often make when building a website. I seem to tell my clients
The 5 Most Hated Author Website Features Read More »
In today’s world of social media, some people like to proclaim that “email is dead.” They’re wrong. But all of this does mean that you might need to work a little bit harder at making your email efforts successful. Here are five things to keep in mind, courtesy of Internet & Marketing Report, as you
5 Ways to Boost Your Email Efforts Read More »
Ah, LinkedIn. It’s a wonderful source of information. I browse author discussion groups regularly to find out what’s working — and what’s not — in terms of author self marketing. With that in mind, I have amassed a series of comments that authors posted in response to the question: “I’d love to hear feedback on
Author Self-Marketing Tips that Work Read More »
It used to be that a publisher was responsible for … well … publishing books. Times surely have changed. Now, everyone and their brother is self-publishing a book. Which means that authors themselves are now responsible for all aspects of creating and selling a book — from cover design to pricing. And pricing seems to
3 Benefits to Charging Less (or Nothing!) for Your E-Book Read More »
I’ve said it before and I’ll say it again: writing for a website is absolutely nothing like writing a book. It’s sort of like asking a cardiologist to perform surgery on your foot. Similar fields? Sure. Same skillsets? Far from it. An author website can be an incredible tool that’s used to promote and sell
8 Tips for Writing Sales-Based Author Website Copy Read More »
Okay, so I’ve worked with published authors for the last six years, helping each of them build their own, successful author website. But what I have never been until now is a published author. Now, I am … sort of. I was recently contacted by a colleague, David Wogahn, who helps authors create e-books. I
Smart Author Sites Is Officially Published! Read More »
