We know that self-publishing is the fastest-growing segment of the publishing industry. We also know that the Apple iStore is one of the most common places for purchasing self-published e-books. Well, we shouldn’t be surprised that the two are now meeting … and turning an industry upside-down to boot. At their most recent presentation, Apple […]
Apple Offers Authors a New Self-Publishing Option Read More »
Remember when blogging was all the rage for authors? Well, it still is an essential (I recommend that all authors blog), but it seems that the latest version of blogging is in the form of audio. They’re podcasts. According to an article in Publishers Weekly, more and more authors are using podcasts, “as a way
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According to the NY Times, “Penguin Group USA has plucked its first author from its new electronic slush pile.” Slush pile? Really? Do they have to be so snobby in referring to it? Regardless, this is yet more encouraging news for authors who are trying to get themselves known as respected authors without following the
Penguin Group Snags Author Off Online Pool Read More »
Most authors today are well aware of the fact that it’s almost a must to have a Facebook presence. But what most authors don’t know is exactly how to measure their performance on Facebook. In other words, how do you know that the time you’re putting in to social networking is actually promoting your book?
3 Ways to Make the Most of Facebook Read More »
I often deal with authors who are struggling with the issue of whether or not to sell their book themselves: be it an ebook or a paper book. As always, there are benefits and drawbacks of each. Hats off to Gary McLaren, author of “The Indie Author’s Guide to Publishing Ebooks” for his recent blog
Should You Sell Your eBook Through Your Website? Read More »
I thought that title might get some attention. But seriously, a client sent me a link a few days ago to an article titled How I Became a Best-Selling Author, posted on Yahoo Finance. Here are some of the highlights from the article, which follows one woman’s “unlikely road to a hit novel.” Five years
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Kudos to FreePublicityGroup.com for creating this great video with some wonderful points about building author website. In short, it very much illustrates a point I’ve been making for years: it takes a lot more than just good design. Watch the video below for some more helpful advice:
A Great Video About Websites for Authors Read More »
I came across a GREAT blog post today by author marketing guru Judy Cullins. Here are some of the highlights, quoted directly from the post… ————— Most authors sell only 200 self-published books. … In my 25 years of book coaching, so many clients don’t do the homework (actions) necessary to make their books well
5 Book Marketing Mistakes That Cost You Sales Read More »
Think the old-fashioned book tour is soooo yesterday? Maybe it’s just being reinvented. Random House of Canada is certainly testing out that theory. They’ve created a new model for their author book tours. Here’s a summary of what they’re doing, courtesy of Publishers Weekly. Don’t be afraid to steal ideas! The book tour events are
A New Book Tour Model? Read More »
I came across this excellent blog entry today. Its name says it all: The 8 Jobs of Modern Writers. For the purpose of this blog entry, I’m not going to focus on the editing or the accounting that goes along with writing. No, I’m going to focus on the marketing that Robert Lee Brewer mentions.
Why a Writer Needs to Be More Than a Writer Read More »
