There’s one particular type of question I’ve been getting from clients lately as we work on developing their homepage. The question sometimes manifests itself as “Why is there an ‘About the Author’ link in the navigation if there’s also a short bio on the homepage?” Or it’s “What’s the difference between the ‘About the Book’ […]
Homepage Content vs. Navigation: Duplication Is Okay! Read More »
Sometimes, I’m at a loss as to what to blog about. This week, not so much. There’s been a theme in my correspondence with clients this week and it’s this: Google continues to baffle all of us! I had one client this week email me in a panic. His website (which only launched about a
Solving The Google Mystery Read More »
There was a slideshow last week on the Huffington Post of the best writers’ sites. I must confess that I really like the sites listed there — even though we didn’t create any of them. But just looking at them gave me little snippets of ideas that we can modify for our own authors. So,
What Are Your Favorite Author Sites? Read More »
You know how the Neilsen ratings have long-been the main source of data on TV viewership? Well, Neilsen also ranks website activities. They can tell you which websites are getting the most traffic on any given day, week, or month. And new information from Neilsen suggests that social networking has completely taken over as the
Another Reason for Authors to Use Facebook Read More »
It’s that time of the year again. Most people in the Western World are spending every free moment doing their holiday shopping, which means that sales should go up in nearly every category over the next six weeks. But what about books? What type of books is projected to sell the most? How can you
The Holiday Season Screams e-Books Read More »
Good news for all the authors and aspiring writers who’ve been following our blog. We now have a handful of Smart Author Sites clients who are going to be blogging here as well. They’ll tell their stories of getting published (or self-publishing), their writing strategies, and what’s working for them in marketing themselves and their
Smart Author Sites Welcomes Author Bloggers! Read More »
I had a funny conversation with my 14-year-old step-daughter recently. I asked her to email me a photo that she’d taken. She looked at me like I was insane. Her plan was just to upload her pictures to Facebook. In fact, she told me that she never sends emails. She doesn’t even know how to
Why Email Newsletters Are Still Important Read More »
I know, I’ve written about this a lot in the last few years. And with good reason! It proves how much an author’s career can be helped by working with a website development firm … preferably, us 🙂 Today, I came across this blog entry by Terry Cordingley, Director of Marketing at Tate Publishing &
5 Reasons Authors Need Websites Read More »
I was reading one of my favorite work-related newsletters the other day: The Internet and Marketing Report. I came across an interesting tidbit from a marketing professional about the power of actually showing people’s faces on your website. It’s a suggestion that I took to heart. Take a look at our homepage now: www.SmartAuthorSites.com. Instead
Faces, Faces, Faces! Read More »
Paula Krapf, Chief Operating Officer of Author Marketing Experts, Inc., guest blogged on Marketing Tips for Authors and shared some really helpful ideas on how to get your book reviewed online, and how to make sure it’s the RIGHT sites that are doing the reviewing. Here’s an overview of what she had to say… 1.
6 Tips for Getting Your Book Reviewed by Bloggers Read More »
