I came across a blog entry this morning that really got me thinking. In it, the author recommends that all author websites be mobile-friendly. Which, in the terms mentioned in the post, means: White/light background for content and easy to read dark text Simple, straightforward navigation Minimal logins required Clean code so that the site […]
Should an Author Website Be Built for Mobile Devices? Read More »
There’s been some buzz in the industry this past week regarding an informal survey about why people choose to buy their books. In summary, the survey reveals that: The most common reasons why someone will buy a book is because they like the author and/or because it was recommended by a friend A good book
3 Reasons Why an Author Website Really Helps Sell Books Read More »
It’s one of the most common questions I get from authors: “What in the world would I blog about?” Most authors who’ve done their research understand that blogging is great for keeping their site current and for driving traffic there. But as far as what to blog about … well, that’s a lot harder to
A Writer Blogging for Writers Read More »
I must admit … this is my favorite part of author website development. To me, it’s more fun than design. Or copywriting. Or marketing. It’s figuring out everything that belongs on an author website and how to organize it in a way that makes it easy for visitors to find what they’re looking for. And
How to Build a Functional Navigation on Your Author Site Read More »
I’ve worked with authors at a variety of stages of publishing. Some have just completed their first manuscript and are trying to find a publisher. Some have chosen to self-publish. Others are working with a publishing house and awaiting publication of their book. And some have multiple books published by multiple publishing companies. But almost
Author Websites to Get Your Book Published Read More »
Practically everyone over the age of 15 is on Facebook. Which makes it an incredible opportunity to promote your book. Think of it as a newspaper that everyone is reading … and you can advertise for free in it! But just how to do that can be a little more challenging than you think. Facebook
6 Tips for Promoting Your Book and Website Through Facebook Read More »
Remember when self-published authors were shunned by the marketplace? That wasn’t so long ago! And yet, all the recent changes in book publishing have put self-published authors pretty much on a par with those published by major publishing houses. About five years ago, I was working as the webmaster for Publishers Weekly. And PW’s had
A New Marketing Option for Self-Published Authors Read More »
I came across a blog entry today from Phyllis Zimbler Miller, an Internet Business Consultant. Her blog entry, titled A Book’s Promotion Should Be Helped by a Book Author Website backs up what I’ve been saying to clients for years! So many clients I’ve worked with have wanted Flash intro pages on their websites. Or
The 7 Most Common Author Website Mistakes Read More »
I’ve said it before: an author website is a MUST. Even if your publisher has an author page for you on their website, it’s not enough. After all, a publisher’s goal is to sell your book. Your goal should be to sell yourself (and your book, too). Big difference. With that in mind, I was
What’s an Author’s Obligation to His Publisher? Read More »
In doing my weekly browsing of any and all articles, blog posts, etc… related to author websites, I came across a HUGE number of pieces this week having to do with the website for author Jennifer Egan. She’s covered in the New York Times. She’s reviewed by The Quincy Review. In short, she’s everywhere. And
This Week’s Hot Topic: Jennifer Egan’s Author Website Read More »
