I just stumbled across an article in the NY Times about introverts finding a path to career success in a world of extroverts (http://www.nytimes.com/2009/11/01/jobs/01pre.html?scp=26&sq=author%20marketing&st=cse). And it got me thinking about authors… The majority of people in the world are extroverts (experts say it’s 70%). But there are a fair number of introverts, too (myself included). […]
Getting the Introverted Author Out There Read More »
I was reading an interesting article over the weekend in Internet & Marketing Report magazine. It had to do with the benefits of blogging and how anyone can blog to drive traffic to their website. Here are some of the highlights of that article, and how the information specifically pertains to websites for writers. According
A Blog Entry About Blogging Read More »
I have worked with many authors who ask me about search engine optimization. Many aren’t sure what the difference is between SEO and SEM/Google Adwords, another service we author. So hopefully this post will clear things up a bit. First, here are the simple definitions of each one: Search engine optimization (or SEO) is the
SEO vs. SEM for Authors Read More »
On November 9th, Oprah.com, CNN.com and Facebook are holding a live Oprah’s Book Club webcast for the latest book in the Oprah book club, Say You’re One of Them by Uwem Akpan. People can submit questions to the author now, and the chosen questions will be answered on the live webcast. The video will be
Another great book marketing idea, courtesy of Michael Volkin… If there is one thing I know, that’s book marketing, and from time to time I learn about a neat new tool that makes selling books online just a little bit easier. I would like to introduce you to Skirbit. Skirbit.com allows an author to easily
What Do Your Customers Want? Find Out With Skribit Read More »
How many writers websites have you looked at? What seems to be missing from most of them? Based on my experience, one of the biggest problems with author web sites is that they’re stale and dull. They’re more like a portfolio than a website. They include author photos, a bio, and details on the books.
Keep Author Website Content New, Fresh and Interactive Read More »
Another marketing tip from our friend Michael Volkin at SellaTonofBooks.com As an author you are considered an expert in the field in which your book is written. The press is always looking for experts to interview, especially during a timely news release. For example, my book on Social Networking for Authors recently drummed up some
Want to Get FREE Publicity for Your Books? Try Pitch Rate Read More »
An interesting article on PW.com yesterday talked about a new crowd-sourced short story on Twitter. Fantasy writer Neil Gaiman is starting the story, and fans can continue it with their own 140-character contributions. BBC audiobooks will eventually compile the full story based on the reader contributions (they’re expecting about 1,000) and the audiobook will ultimately
Author Takes Twitter to a New Level Read More »
Here at Smart Author Sites, we’ve worked with many authors, a fair amount of whom are self-published. And one question that I frequently get asked by authors who are self-publishing is how easy/difficult it is for an author to sell their book themselves through the book web site. If you’re wondering whether to take the
Should You Sell the Book Yourself? Read More »
So what’s a book trailer? Or a viral video for authors? How do you get one made? What should be in such a video? How do you get it to actually go viral? How does this lead to book sales? We’ve got the answers from a variety of sources… ————————————————— From Michael Volkin the author
Sell More Books With Viral Videos/Book Trailers Read More »
