I came across a conversation on LinkedIn this morning. One new author posed a very open-ended question, “What is a must have in your Book Promotion Plan?” The answers, of course, varied a great deal — depending on their backgrounds, genres, etc… But here are some of the highlights. —— You need to be […]
What Authors Are Saying About Book Promotion Musts Read More »
Today’s blog post is intended to be more of a conversation than anything else. So … here goes. There are tons of good author websites out there, and many others that are less than desirable. So today, let’s focus on those that aren’t our favorites. Use the comments box below to share with us the
What Annoys You on Author Websites? Read More »
Most people, in general, like to think (or act) like they know a lot more than they actually do. Writers creating their own author websites is no exception. With that in mind, here are five phrases that I’ve heard from clients more than once in relation to author websites. Everyone will start sounding a whole
5 Commonly Misused Phrases Related to Author Websites Read More »
Memorial Day has come and gone, and we know what that means … the unofficial start of summer. But while everyone else is thinking about sunscreen, beach towels and barbecues, I’m encouraging you to take this opportunity to set some summer goals for your author website. Here are five ideas…. 1. Set traffic goals. I’m
5 Summertime Goals for Your Author Website Read More »
Do you know what one of the biggest struggles we run into with authors is? It’s the difference between what the author likes and what we know works. Rather than try to explain further, let me give you an example… A Hypothetical Situation Author Jane Smith just finished writing a book. She reaches out to
Websites for Authors: Marketing Tools or Personal Exhibitions? Read More »
As an author, you’re pretty good at writing. What you’re often not as good at is finding the time to do all that writing. For many, that can include blogging, social media posts, press releases, requests to agents/publishers/reviewers and more. It’s often more than one person can handle. Enter repurposing. First, let’s define what repurposing
5 Ways to Repurpose Content on Your Author Website Read More »
I’ve played a role in building hundreds and hundreds of author websites. Some are as thin as a few pages. Others have 50 pages of content or more on them, including articles by the author, various book excerpts, photo galleries and more. Seeing this vast disparity can be tricky for authors: after all, how much
How Much Is Too Much (or Not Enough) on an Author Website? Read More »
Have you ever wondered why many restaurant websites look exactly the same? That’s because every restaurant pretty much wants the same thing out of a website: a page for the menu, a page for directions, a page for hours/contact info, and possibly a way to order food for pick-up. As a result, there are businesses
Why All Author Websites Are Not the Same Read More »
There’s no doubt about it: people love watching videos. Just scour the web and you’ll see … video is pretty darn popular nowadays. But just how can an author use video to promote his or her book? Here are a few ways… 1. Book trailer. People often ask me what a book trailer is. Well, it’s
4 Ways to Use Video for Online Book Promotion Read More »
Writing a book is a huge undertaking. Marketing a book is an even harder one. Think about it: There are thousands of books published by publishing houses each year. And how many books are self-published? It’s pretty much that number squared. So how do you become one of the few authors whose books really sell?
Tips for Writing and Marketing a Book That’s Sells Read More »
