An author needs a website. That’s a given. But who’s going to design it? And how should that process go? That’s a good question… Common mistake #1: An author designs his or her own website There are many technologies out there which make it easy for an author to sign up for a website hosting […]
The Musts (and Common Mistakes) of Author Website Development Read More »
We continue our Author Success Story series by featuring William Yenner, author of American Guru. His website, AmericanGuru.net, receives over 5,000 visitors per month. Here’s how he did it… Who built your website? How was the experience? Built by Smart Author Sites, I was happy with the result. Especially liked the way the overall design
Author Success Story: William Yenner Read More »
I came across this great conversation on Amazon about things that drive readers crazy on author websites. Authors beware: These small things can actually make the difference between someone buying your book and telling their friends about it and … well … not. Here’s a synopsis of the author website pet-peeves that readers made in
5 Ways That Author Websites Are Turning Off Readers Read More »
It’s a rare breed of author who has thousands of names on their email list and just as many followers on Facebook and Twitter. Most authors have either built a website and are just getting into social networking, or have been active on social networking sites and are just now creating a website and building
3 Creative Ways to Sync up Your Email List, Social Networking Followers Read More »
I encourage all authors who are developing a website to have a newsletter sign-up area where they can start collecting names and email addresses. This list can be invaluable, because it’s comprised of people who have already expressed interest in your writing and want to hear from you. You couldn’t BUY a list like this.
The 3 Most Common Reasons Why People Are NOT Signing Up for Your Newsletter Read More »
It’s amazing how quickly technology changes — especially social networking. I mean, who knew when Facebook was switching from “friending” to “liking” and what the change meant? Anyway, I was reading the most recent issue of my trusted Internet and Marketing Report yesterday and came across a few key pieces of information having to do
The Latest Social Networking Updates That Impact Authors Read More »
We continue our series on successful author websites by featuring Allie Phillips, author and animal rights advocate. Her website, www.AlliePhillips.com, aims to teach people how they can make a difference in the lives of animals (and sell her book, of course!). It gets close to 1,000 hits each month. So how did she do it?
Author Success Story: Allie Phillips Read More »
I was reading an issue of Internet and Marketing Report recently. There were two separate articles I came across that were seemingly unrelated. And yet, I think they’re VERY related … and relevant to author websites. The first article talks about one of the most common mistakes that people make when designing a website: having
Authors: Tell Your Visitors What to Do … and Why! Read More »
By some strange coincidence, I had three different clients (ones whose websites were built and launched in 2010) contact me this week asking if I had any recommendations for how we could improve their search engine placement (i.e. get them to show up near the top of Google search results for the subject matter of
Authors: The Secrets to Improving Your Search Engine Placement Read More »
This past Saturday, I had the privilege of speaking at the ASJA conference. The workshop I was a presenter in was, of course, about author websites. One of the questions that came up during one of my colleague’s presentations had to do with the use of mobile phones for searching the net. A poll was
Should You Build Your Author Website for a Mobile Device? Read More »
