Author marketing is kind of an oxymoron. After all, if you’re a good writer, chances are that you’re not a professional marketer. And in today’s publishing world, authors have to do their own book promotion. That creates quite a challenge. With that in mind, here are five things authors should be doing to promote their […]
Author Marketing: 5 Things to Do (and 5 Things NOT to Do) Read More »
I often have authors ask me this question: “Can I sell books through my author website?” The answer is a resounding yes. In fact, there are a multitude of ways to do it. Here are your options. 1. Sell the book yourself through an online shopping cart. An online shopping cart allows you to sell
5 Ways to Sell Books From Your Author Website Read More »
WordPress has become the content management system of choice for a large majority of author websites. But WordPress also comes with a language all its own. If you’re just getting started on this journey, here are 10 terms you may hear or see in regards to your site – in alphabetical order — and what
10 WordPress Terms All Authors Should Know Read More »
Let me start this post with a disclaimer. I have never — and I repeat, never — heard of a client getting sued for something that’s on their author website. That said, it doesn’t mean that you couldn’t get sued for something posted on your author website. With that in mind, and in the interest of helping
Warning! 5 Actions on Your Author Website That Could Get You Sued Read More »
There are a lot of things in life that take a pretty long time. Like building a strong relationship. Or making a baby. Or writing a book. Thankfully, there are other things that you can accomplish in a very short period of time. Learning about your author website and how it’s doing is one of
5 Things You Can Learn in the First 30 Days After Your Author Website Launches Read More »
There’s not much in the world that’s free. But in the case of the author websites we build, there are actually a bunch of exceptions to that rule — in addition to actually building and launching the website, of course. Here are 10 of them. 1. Submission to the major search engines. When we launch your
10 Free Things You Get With Our Author Websites Read More »
There are lots of things that are givens on author websites, like details on the book or books, an author bio, a contact form, etc… But what makes author websites truly different and appealing is something that goes above and beyond. That’s why I always recommend that authors include bonus material on their site. Why
J.K. Rowling Sets and Example on Bonus Material for Author Websites Read More »
Does Facebook have a new rival in the author community? They do if Melbourne-based publishing startup Tablo has anything to say about it. And you don’t need to be a resident of Australia to participate. According to ITWire.com, Tablo was founded by 21-year-old Ash Davies (yikes! 21???), who recently completed a new round of funding.
A Social Network for Authors … From Down Under Read More »
Blogging can be a boon for authors. A good blog can build an audience, create life-long fans, and increase book sales. But too many authors aren’t aware of what they need to do in order to create and maintain a good, successful blog. With that in mind, here are the five most common blogging mistakes
The 5 Most Common Author Blogging Mistakes Read More »
Over the last two weeks, I’ve come across four really wonderful pieces of content (on other sites) about author websites and author marketing. Here’s a quick synopsis of each one, and links to read them in full. Authors won’t want to miss these! 1. 10 Ways Authors Can Help Each Other with Book Marketing http://buildbookbuzz.com/
Roundup: 4 Must-Reads on Author Websites and Author Marketing Read More »
