I stumbled across this article on Publishers Weekly this morning. It talks about a major publisher — Berkley, an imprint of Penguin — testing out two book covers for the same book. The goal is to see which one gets a better response. As part of the testing process, they are posting photos of both […]
A Creative Way to Get People Interacting With Your Author Website Read More »
We recently received a request from a new client. He loved a previous author website design that we had built, and asked us to pretty much duplicate it exactly — just replacing the other author’s photos with his own. This led to quite a conundrum for us. And here’s why…. Legal Issues I’m not a
Copying an Author Website Design: What’s Legal, What’s Ethical Read More »
I came across a conversation on LinkedIn this morning. One new author posed a very open-ended question, “What is a must have in your Book Promotion Plan?” The answers, of course, varied a great deal — depending on their backgrounds, genres, etc… But here are some of the highlights. —— You need to be
What Authors Are Saying About Book Promotion Musts Read More »
Today’s blog post is intended to be more of a conversation than anything else. So … here goes. There are tons of good author websites out there, and many others that are less than desirable. So today, let’s focus on those that aren’t our favorites. Use the comments box below to share with us the
What Annoys You on Author Websites? Read More »
Most people, in general, like to think (or act) like they know a lot more than they actually do. Writers creating their own author websites is no exception. With that in mind, here are five phrases that I’ve heard from clients more than once in relation to author websites. Everyone will start sounding a whole
5 Commonly Misused Phrases Related to Author Websites Read More »
Memorial Day has come and gone, and we know what that means … the unofficial start of summer. But while everyone else is thinking about sunscreen, beach towels and barbecues, I’m encouraging you to take this opportunity to set some summer goals for your author website. Here are five ideas…. 1. Set traffic goals. I’m
5 Summertime Goals for Your Author Website Read More »
Are you looking to really gain a following on your author website? Have you been struggling to drive traffic to your blog via social networking and post sharing alone? You are not alone. It isn’t easy marketing your books online. The fact that there are so many means of online communication — and it is
Do you know what one of the biggest struggles we run into with authors is? It’s the difference between what the author likes and what we know works. Rather than try to explain further, let me give you an example… A Hypothetical Situation Author Jane Smith just finished writing a book. She reaches out to
Websites for Authors: Marketing Tools or Personal Exhibitions? Read More »
As an author, you’re pretty good at writing. What you’re often not as good at is finding the time to do all that writing. For many, that can include blogging, social media posts, press releases, requests to agents/publishers/reviewers and more. It’s often more than one person can handle. Enter repurposing. First, let’s define what repurposing
5 Ways to Repurpose Content on Your Author Website Read More »
I’ve played a role in building hundreds and hundreds of author websites. Some are as thin as a few pages. Others have 50 pages of content or more on them, including articles by the author, various book excerpts, photo galleries and more. Seeing this vast disparity can be tricky for authors: after all, how much
How Much Is Too Much (or Not Enough) on an Author Website? Read More »
