One of the biggest challenges in developing a website — any type of website — is speaking to a variety of audiences. For instance, when I was working on developing a website for a private school, it was hard to make sure that current parents, potential parents, and alumni all felt like the website spoke […]
Finding a Balance Between Potential Readers and Previous Readers Read More »
Ask any reader and they’ll probably say that one of the reasons they visit an author website is to learn more about the author. They want to get a peek into who the author is as a person. But how do you know what to share? How do you get personal … but not too
Getting Personal on Your Author Website Read More »
What’s the main purpose of author websites? It’s publicity! Which is why it’s so frustrating when authors make someone from another website or media outlet jump through hoops in an effort to feature them and their books. It’s like shooting yourself in the foot! Case in point: A blogger who covers books stumbles upon an
Authors: Make Yourself Media-Friendly! Read More »
This is one thing that I often recommend to clients as we’re discussing what kinds of content their author website should include. It’s a downloadable book club discussion guide. If you think your book might be appropriate for a book club (and what book isn’t, really?), then you should be making it as easy as
Book Club Discussion Guides on Your Author Website Read More »
There are thousands of author websites out there. And most of them are pretty standard in terms of what they include. But sometimes, an author website has to be pretty different from others. A book that’s being published internationally is one of those instances. I’m going to use a few of the author websites I
Building a Book Website for an International Book Read More »
I was reading a recent issue of The Internet & Marketing Report last night. And there were two completely separate articles in this issue that both seemed to tie together somehow. The theme of both? Keep your design simple! Now, this publication is generally for marketing professionals who oversee websites that sell products or services.
Author Website Design Tips: Keep It Simple! Read More »
I came across a blog post the other day on problems that people run into in choosing, creating and sharing their URLs. With that in mind, here’s my take on how to make sure your do your author website URL properly. First, let’s define a URL for those of you who are sick of ATMs
Perfecting the URL of Your Author Website Read More »
When you look at other authors who write in your genre or on the same subject matter, you very well may view them as competition. But the purpose of this post is to convince you that those authors aren’t your competitors. They’re your potential allies. First, when someone has an interest in a subject matter
Content Swapping With Other Author Websites Read More »
In previous blog posts, I’ve discussed why it’s never too early to get your author website and online presence going. In fact, I’ve claimed that having those pieces in place can actually help you get published, because it gives you a leg up over the competition. And now I have an editor backing me up.
It’s Never Too Early for An Author Website (Right From An Editor’s Mouth) Read More »
The purpose of this blog is to alert authors to a new online opportunity for authors launched in March, 2009. It’s called FiledBy, and it has some interesting features. I like to call it a “Facebook for authors. Here’s what you need to know about this online author marketing tool, what it does, and what
FiledBy for Authors — The Good, the Bad and the Absent Read More »
