In today’s world of social media, some people like to proclaim that “email is dead.” They’re wrong. But all of this does mean that you might need to work a little bit harder at making your email efforts successful. Here are five things to keep in mind, courtesy of Internet & Marketing Report, as you […]
5 Ways to Boost Your Email Efforts Read More »
Okay, so I’ve worked with published authors for the last six years, helping each of them build their own, successful author website. But what I have never been until now is a published author. Now, I am … sort of. I was recently contacted by a colleague, David Wogahn, who helps authors create e-books. I
Smart Author Sites Is Officially Published! Read More »
This past week, Amazon added a new feature to the site. It’s author rank, and it basically ranks authors by books sold, much like it has always ranked reviewers for how their reviews are rated. Amazon calls this new feature, which is still in beta, the “definitive list of best-selling authors on Amazon.com” According to
What Is Amazon Author Rank and How Can You Climb It? Read More »
I came across a press release today about a new website/tool for authors, called Bublish, which claims to help connect them with new readers. If it works, it may become an essential piece of an author’s marketing campaign. Here’s the press release. Decide for yourself if it’s worth delving into. And if you’ve signed up
Bublish: A New Tool for Authors? Read More »
I came across an article in my trusted Internet and Marketing Report magazine. In it, the manager of Brand Marketing for Gap clothing, Samantha Willems, was asked how to create good Facebook content and boost engagement. Her answers were good, but what struck me was that they’re relevant to far more than Facebook. Follow these
4 Ways to Create Compelling Content Read More »
Today’s authors spend a lot of time blogging, tweeting, Pinning, etc… It’s practically become a requirement in today’s world of writing. But is it possible that the key to an author’s success lies in something much more basic and timeless: word of mouth? Possibly… It’s important to remember that each genre of book is different.
How Reviews + Book Clubs = Author Success Read More »
When is a book not just a book? Well, today. You see, a book used to be nothing but print on paper. But then e-books started taking off, and the traditional book became an electronic version of the same. Today, with all of the downloads and apps out there — which have numerous bells and
It’s a Book … It’s an E-Book … It’s an App? Read More »
I’ve written posts before about the options for building online shopping carts for authors. But there’s some news this week that gives authors yet another way to sell their books online. Lulu.com, one of the industry leaders in the self-publishing and selling of e-books, launched a new e-commerce platform this week. Their site underwent many
A New Option for Author Website Shopping Carts Read More »
Just last week, I posted a blog entry about the various options you have for selling your book online. One of those options was PayPal. Well, sure enough, news broke late last week that may change things a bit … at least if your book is a little bit racy. According to msnbc.com’s Technolog, “In
Warning! PayPal May Be Censoring Your Book Read More »
Everyone wants their book mentioned all over the world of social media. After all, the more you’re talked about through blogging, Facebook, Twitter, LinkedIn, etc… the more exposure you and your book will get. That can only be a good thing. But how do you keep track of how the word about your book is
New Tool Tracks Social Media Book Data Read More »
