Blogging can be a boon for authors. A good blog can build an audience, create life-long fans, and increase book sales. But too many authors aren’t aware of what they need to do in order to create and maintain a good, successful blog. With that in mind, here are the five most common blogging mistakes […]
The 5 Most Common Author Blogging Mistakes Read More »
This is easily one of the most commonly-asked questions when I’m discussing social media and blogging with a new client. And the answer isn’t as simple as it may seem. Whether or not you have an author website, this question is pertinent to anyone who has an online presence; so non-authors, feel free to read
How Often Should Authors Blog? Read More »
An author writes a book. An author builds a website to promote that book. A year or two passes. The author starts ignoring the website. It becomes like a “portfolio” — somewhere that he may send people if they’re interested, but not something that he things about all that often. Here are five tell-tale signs
5 Signs an Author Is Ignoring His/Her Website Read More »
There are thousands — if not millions — of authors out there trying to make a name for themselves. Most of them have very little in terms of publicity agents, marketing experience, etc… So they’re basically fighting an uphill battle. That’s why so many authors are looking for ways to connect with other authors, and
9 Creative Ways for Authors to Help One Another Read More »
This post was inspired by another piece I came across this morning on BookClubReading.com. The article coined a new term, “scatterblog,” defined as taking a scatter gun approach to your blog—writing about every topic under the sun in an attempt to sell readers on your clever wit and creative writing abilities. As a result, these
Authors: 5 Ways to Blog With Purpose Read More »
“If you build it, they will come.” That may be a great slogan when it comes to baseball fields, but it’s definitely not true when it comes to websites. In fact, I’ve worked with a multitude of authors who have launched author websites, expected to see thousands of visitors, and just sat back and waited.
5 Secrets to Driving Traffic to Author Websites Read More »
A decade ago, blogging was a relatively new concept. Authors who jumped in grabbed a hold of the marketshare and never let go. Blogging was the hottest new thing. Fast forward to 2013. Just about every author is told to start blogging when their book is released (or earlier). But does it have the same
Is Blogging a Waste of Time for Authors? Read More »
Whenever I have an initial conversation with an author who is interested in building a website, there’s one question I ask that basically determines everything going forward: What are your goals for your site? Why is this question so important? And how does it determine how the website will function? Here are the three most
What Are Your Goals for Your Author Website? Read More »
Almost exactly one year ago, I launched a website for a new client: Soren Kaplan. I must confess … I always did like the site that we built for him, Leapfrogging.com, but I didn’t have any idea quite how successful it would be. After quickly browsing his recent statistics, I found that Soren has steadily
Author Success Story: Soren Kaplan Read More »
I joined a conversation on LinkedIn about how to add followers to your blog. One person responded with one of the most insightful quotes I have ever read in a social media setting. Here is what Shauntelle Hamlett had to say… It’s important to remember that even blogging is “social” media… and people (readers) turn
A Great Post on LinkedIn About Author Blogging Read More »
