Ah, LinkedIn. It’s a wonderful source of information. I browse author discussion groups regularly to find out what’s working — and what’s not — in terms of author self marketing. With that in mind, I have amassed a series of comments that authors posted in response to the question: “I’d love to hear feedback on […]
Author Self-Marketing Tips that Work Read More »
I’ve said it before and I’ll say it again: writing for a website is absolutely nothing like writing a book. It’s sort of like asking a cardiologist to perform surgery on your foot. Similar fields? Sure. Same skillsets? Far from it. An author website can be an incredible tool that’s used to promote and sell
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Okay, so I’ve worked with published authors for the last six years, helping each of them build their own, successful author website. But what I have never been until now is a published author. Now, I am … sort of. I was recently contacted by a colleague, David Wogahn, who helps authors create e-books. I
Smart Author Sites Is Officially Published! Read More »
This past week, Amazon added a new feature to the site. It’s author rank, and it basically ranks authors by books sold, much like it has always ranked reviewers for how their reviews are rated. Amazon calls this new feature, which is still in beta, the “definitive list of best-selling authors on Amazon.com” According to
What Is Amazon Author Rank and How Can You Climb It? Read More »
I came across a press release today about a new website/tool for authors, called Bublish, which claims to help connect them with new readers. If it works, it may become an essential piece of an author’s marketing campaign. Here’s the press release. Decide for yourself if it’s worth delving into. And if you’ve signed up
Bublish: A New Tool for Authors? Read More »
I spend a little time each week browsing the author groups on LinkedIn and such. Sometimes, I come across a gem of a conversation. Today, I came across a bunch! With that in mind, I am pulling some of the best and most creative ideas that I found in today’s author discussions. The topic? Creative
12 Creative Ideas for Promoting Your Book Online Read More »
It occurred to me recently that most of the authors that I work with have absolutely no idea what other clients are doing to drive traffic to their website … and how those efforts are paying off. With that in mind, I thought I would take a few minutes today to update you on some
Marketing Your Book: What Our Authors Are Doing Read More »
I’m a huge fan of Google Alerts. And, apparently, I’m not the only one. For those of you who are not familiar with Google Alerts, it’s a handy-dandy system that Google offers, through which you can receive email notifications whenever a particular search term is used on a website. So, for example, every time someone
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I came across an article in my trusted Internet and Marketing Report magazine. In it, the manager of Brand Marketing for Gap clothing, Samantha Willems, was asked how to create good Facebook content and boost engagement. Her answers were good, but what struck me was that they’re relevant to far more than Facebook. Follow these
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Today’s authors spend a lot of time blogging, tweeting, Pinning, etc… It’s practically become a requirement in today’s world of writing. But is it possible that the key to an author’s success lies in something much more basic and timeless: word of mouth? Possibly… It’s important to remember that each genre of book is different.
How Reviews + Book Clubs = Author Success Read More »
