It has been an interesting topic of conversation over the last few weeks: “The End of Social Media?” And while that’s a little dramatic (and we aren’t about to say that authors should stop using Facebook, Twitter and LinkedIn — that’s practically career suicide nowadays!), it may be time to start thinking about what you’re […]
Is Social Media on the Decline? Read More »
I recommend that every author create a profile on Facebook, garner friends and/or fans and then start posting, posting, posting! But what you may not know is this: Your posts don’t necessarily show up on the walls of those friends and fans that you’ve amassed. Just like Google has a secret back-end system through which
3 Ways to Make Your Facebook Efforts Pay Off Read More »
There are many things that we hear that people want on an author website: a bio, photos, a list of books, etc… But every author is different, and every group of readers is different. Someone who visits the website of an author who writes about campaign finance reform probably is looking for something different than
What Do Your Readers Want on Your Website? Find Out! Read More »
I read an article a few days ago about the evolution of book clubs. Basically, it talked about: how book clubs are one of the keys to books’ popularity how book club members have started reaching out to authors about coming to speak in person at their meetings how even libraries are getting involved in
5 Ways Authors Can Make Use of Book Clubs Read More »
One of the most common mistakes that businesses make with their websites is to talk about themselves — not their customers (or, in the case of authors, readers). And if you’re a non-fiction author, this common pitfall may be costing you readers. Your website should clearly tell people what they would get out of your
Who Is Your Author Site About: You or Your Readers? Read More »
There was an interesting article in the NY Times recently about the increase in book sales in places other than bookstores (which is good … because bookstores are few and far between nowadays). And this gets me to thinking about authors who are promoting their books themselves … which is nearly everyone. Authors really need
Think Beyond Bookstores When Marketing Your Books Read More »
One of the best things an author can do through an online presence — be it a website or social networking — is build followers. This becomes your ready-made marketing list — people you can pitch your book to, inform of your next book, and share your success stories. How many followers you have can
4 Reasons a Reader Will Become a Follower Read More »
You’re an author. Which means you certainly know how to write! Here’s a new way to put your writing skills to good use in increasing your website traffic. Have you heard about article syndication? In short, it refers to writing an article and then giving up all rights to it. Essentially, you would post this
Authors: Consider Article Syndication to Up Site Traffic Read More »
When you build your author website or blog, you hope that someday it will be hopping with people and full of conversation and debate. But there’s a potential downside to your site becoming so popular: the isolation of new visitors. Some author websites feature blog entries or conversations that date back for months. When someone
Authors: Don’t Let Visitors Feel Left Out Read More »
I know I’ve written about this a lot, but every time I see another expert backing up what I’ve had to say, I feel the need to post again on the subject. Today’s post is in reference to an interview with Annik LaFarge on TheBookDoctors.com. Her bio there reads as follows: “Annik is the author
Does an Author Really Need a Website? Duh! Read More »
