Video may not be the easiest type of content to produce for an author website. After all, it’s a whole lot easier for a writer to … you know … WRITE than it is to set up a camera, try to look nice, create a video, edit a video and then upload that video. But […]
5 Reasons Why (and How) to Include Video on Your Author Website Read More »
Query letters are a lot like resumes: People are always wanting to know how to write one that stands out from the pack. And most people don’t have a clue… Based on everything that I’ve read and heard from other authors, here’s what I’ve learned about how to write a great query letter…. 1. Start
7 Tips for Authors on Writing a Successful Query Letter Read More »
I spent much of this morning reading about trends in the sales of print vs. digital books. So what did I learn? Well, the good news is that the traditional book definitely isn’t dead. Indie booksellers and traditionalist rejoice! But here’s another thing that’s important to know: whether your book will sell well in print or ebook form
Print or eBook: Which Is Right for You? Read More »
Author marketing is kind of an oxymoron. After all, if you’re a good writer, chances are that you’re not a professional marketer. And in today’s publishing world, authors have to do their own book promotion. That creates quite a challenge. With that in mind, here are five things authors should be doing to promote their
Author Marketing: 5 Things to Do (and 5 Things NOT to Do) Read More »
There are lots of things that are givens on author websites, like details on the book or books, an author bio, a contact form, etc… But what makes author websites truly different and appealing is something that goes above and beyond. That’s why I always recommend that authors include bonus material on their site. Why
J.K. Rowling Sets and Example on Bonus Material for Author Websites Read More »
Over the last two weeks, I’ve come across four really wonderful pieces of content (on other sites) about author websites and author marketing. Here’s a quick synopsis of each one, and links to read them in full. Authors won’t want to miss these! 1. 10 Ways Authors Can Help Each Other with Book Marketing http://buildbookbuzz.com/
Roundup: 4 Must-Reads on Author Websites and Author Marketing Read More »
I came across a conversation on LinkedIn this morning. One new author posed a very open-ended question, “What is a must have in your Book Promotion Plan?” The answers, of course, varied a great deal — depending on their backgrounds, genres, etc… But here are some of the highlights. —— You need to be
What Authors Are Saying About Book Promotion Musts Read More »
Memorial Day has come and gone, and we know what that means … the unofficial start of summer. But while everyone else is thinking about sunscreen, beach towels and barbecues, I’m encouraging you to take this opportunity to set some summer goals for your author website. Here are five ideas…. 1. Set traffic goals. I’m
5 Summertime Goals for Your Author Website Read More »
Do you know what one of the biggest struggles we run into with authors is? It’s the difference between what the author likes and what we know works. Rather than try to explain further, let me give you an example… A Hypothetical Situation Author Jane Smith just finished writing a book. She reaches out to
Websites for Authors: Marketing Tools or Personal Exhibitions? Read More »
As an author, you’re pretty good at writing. What you’re often not as good at is finding the time to do all that writing. For many, that can include blogging, social media posts, press releases, requests to agents/publishers/reviewers and more. It’s often more than one person can handle. Enter repurposing. First, let’s define what repurposing
5 Ways to Repurpose Content on Your Author Website Read More »
