There’s no doubt about it: people love watching videos. Just scour the web and you’ll see … video is pretty darn popular nowadays. But just how can an author use video to promote his or her book? Here are a few ways… 1. Book trailer. People often ask me what a book trailer is. Well, it’s […]
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I stumbled across a conversation on LinkedIn this morning about whether or not authors should build separate websites to promote their individual books. There were a slew of responses — some from authors and some from experts — advising people in different ways. Here are some of the highlights: I think it’s a good idea
Should You Create Separate Websites for Separate Books? Read More »
You know that email is an important marketing tool for selling your books. But how much do you really know about how to use it effectively? Here’s what you need to know about common email mistakes, and what you can do to maximize your email efforts. 1. Offer incentives for signing up. There’s a reason
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In honor of this great pieces I just read on Book Promotion Myths from my colleague Sandra Beckwith, I have decided to present … three common author website myths. 1. An author’s website needs to be stunning. Sure, a stunning website is a good thing. In fact, it’s often a great thing. But many authors
The 3 Most Common Author Website Myths Read More »
I have had multiple clients over the past few weeks ask me to take their site down — either temporarily or permanently. Now, for those who have asked my opinion, I have been happy to offer it: DON’T TAKE THE SITE DOWN! However, not everyone has asked … nor have I told them. I’m a
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An author writes a book. An author builds a website to promote that book. A year or two passes. The author starts ignoring the website. It becomes like a “portfolio” — somewhere that he may send people if they’re interested, but not something that he things about all that often. Here are five tell-tale signs
5 Signs an Author Is Ignoring His/Her Website Read More »
Remember when getting a book review involved a pre-pub copy of your book being sent to the NY Times, Publishers Weekly, etc…? Boy, how times have changed. And while those reviews are still golden, today’s world of self-published authors, Amazon, and online reviews have turned the concept of book reviews upside down. With that in
9 Ways to Get Book Reviews (Not All of Them Ethical) Read More »
For the past few months, Publishers Weekly has been printing a monthly report from CoverCake about the most talked about books in social media. And these lists (and the corresponding analysis) have taught me a thing or two! First, here’s how CoverCake describes itself: At CoverCake, we are focused on helping organizations, their brands and
5 Things CoverCake Has Taught Me About Books and Social Media Read More »
Oh Facebook and Twitter … they’re so 2012. But seriously, we all know that those are the two most commonly-used social networking tools in the digital world. But that doesn’t mean authors should be ignoring all the other social networking avenues out there. In the past few weeks, I’ve stumbled across a slew of articles
Beyond Facebook and Twitter: Social Media Avenues for Authors Read More »
Picture this. You go to an author’s website. Or you end up on the website because … well … you’re not quite sure how. The homepage of the website includes the author’s name in huge letters, on top of a large, adorable photo of him or her. “Aw … what a nice photo,” you think.
The Importance of an Author Tagline (and How to Write One!) Read More »
