Look out! Amazon continues to innovate …. and (hopefully) authors can benefit from these latest new offerings. Case #1: Kindle Countdown Deals Here’s how Amazon describes it: Kindle Countdown Deals is a new KDP Select benefit that allows authors to run limited-time discount promotions on their books, which can help earn more royalties and reach […]
New Author Marketing Tools from Amazon! Read More »
Okay, so you’ve built an author website. Congratulations! But just because the site is live doesn’t mean that people will find it. Here’s what you need to know about all the ways people can and will find your site, and what you can do to increase the odds of it happening. 1. Search engines. Optimize your
10 Ways a Reader Can Find Your Author Website Read More »
I came across a really interesting conversation on LinkedIn this morning. The question: What are the most ridiculous myths you’ve heard about writing and writers. Here are the responses I’ve found (so far). And please use the comments section at the bottom to share your own! That people don’t judge a book by it’s cover.
The Most Ridiculous Myths About Writing and Writers Read More »
I was on the phone with an author yesterday who asked me a question: “What’s the best social networking site for authors?” My response? There is none. Now, that doesn’t mean that social networking doesn’t work for authors. On the contrary, it has become an essential part of an author’s promotional plan. This is especially
Author Social Media Tip: Know Your Audience! Read More »
There are thousands — if not millions — of authors out there trying to make a name for themselves. Most of them have very little in terms of publicity agents, marketing experience, etc… So they’re basically fighting an uphill battle. That’s why so many authors are looking for ways to connect with other authors, and
9 Creative Ways for Authors to Help One Another Read More »
Not surprisingly, I’m going to say “yes.” And that’s not just because my company builds them for a living. An author website is just as important as a website for any other business. Would you go to a lawyer who didn’t have a website? Would you go to dinner at a restaurant that didn’t have
Do You Really Need an Author Website? Read More »
Online reputation management is a hot term these days. There are companies out there that make a lot of money providing online reputation management services for companies large and small. But what is online reputation management and how does it play out for authors? According to Wikipedia, online reputation management (or monitoring) is the practice
4 Secrets to Online Reputation Management for Authors Read More »
Every author who contacts me does so because he/she knows it’s time to build a website. But what these authors often don’t understand is just how important it is to have a long-term vision when building a site. Think too short term and you might make mistakes that are hard to rectify down the line.
5 Signs of Short-Term Thinking on Author Websites Read More »
It’s what every author dreams of: her book getting picked up by a book club. Everyone in the club reads it … and starts talking about it. Then they tell their friends about it … and they tell their friends. The rest is bestseller history. But how do you get your book in the hands
3 Easy Steps to Getting Your Book Picked Up by Book Clubs Read More »
If you’ve written a science fiction book … or a military history book … or a chick-lit book (you get the point), then this is obviously a genre that you enjoy and that you’re familiar with. In this post, I will explain why and how you should utilize that knowledge and interest to help promote
3 Benefits to Reading (and Recommending) Other Books in Your Genre Read More »
