There’s always room for improvement on an author website. Whether your site was built 10 years ago (in which case, it most definitely needs updating) or 10 months ago, there are always new and interesting things that can be done to both update and improve your site. Thanks to my trusty Internet and Marketing Report […]
6 Ways to Revitalize Your Author Website Read More »
Want visitors to leave your website immediately? Want to not sell a lot of books? Want your author website to be a complete flop? Of course, I’m sort of kidding here. But the fact is that there are some tried-and-true mistakes that authors often make when building a website. I seem to tell my clients
The 5 Most Hated Author Website Features Read More »
Ah, LinkedIn. It’s a wonderful source of information. I browse author discussion groups regularly to find out what’s working — and what’s not — in terms of author self marketing. With that in mind, I have amassed a series of comments that authors posted in response to the question: “I’d love to hear feedback on
Author Self-Marketing Tips that Work Read More »
I’ve said it before and I’ll say it again: writing for a website is absolutely nothing like writing a book. It’s sort of like asking a cardiologist to perform surgery on your foot. Similar fields? Sure. Same skillsets? Far from it. An author website can be an incredible tool that’s used to promote and sell
8 Tips for Writing Sales-Based Author Website Copy Read More »
Okay, so I’ve worked with published authors for the last six years, helping each of them build their own, successful author website. But what I have never been until now is a published author. Now, I am … sort of. I was recently contacted by a colleague, David Wogahn, who helps authors create e-books. I
Smart Author Sites Is Officially Published! Read More »
Okay, this post is nothing but a vent. It’s a vent from me — a writer and creator of websites for writers — about a social media world that is getting dumbed down. Quick. Take a look at what’s hot on YouTube, Facebook, and Pinterest. What’s getting the most “shares” and “likes”? No, it’s not
How’s a Writer to Thrive in Today’s Visual World? Read More »
I came across a press release today about a new website/tool for authors, called Bublish, which claims to help connect them with new readers. If it works, it may become an essential piece of an author’s marketing campaign. Here’s the press release. Decide for yourself if it’s worth delving into. And if you’ve signed up
Bublish: A New Tool for Authors? Read More »
I spend a little time each week browsing the author groups on LinkedIn and such. Sometimes, I come across a gem of a conversation. Today, I came across a bunch! With that in mind, I am pulling some of the best and most creative ideas that I found in today’s author discussions. The topic? Creative
12 Creative Ideas for Promoting Your Book Online Read More »
One of the recommendations that I give to all of my clients is that they include a place on their author website for fans to enter their email address and stay notified of upcoming events, etc… There are so many different things that an author can do with that email list, including setting everyone up
4 Ways to Improve and Increase Your Email Sign-Ups Read More »
It occurred to me recently that most of the authors that I work with have absolutely no idea what other clients are doing to drive traffic to their website … and how those efforts are paying off. With that in mind, I thought I would take a few minutes today to update you on some
Marketing Your Book: What Our Authors Are Doing Read More »
