Most authors today are well aware of the fact that it’s almost a must to have a Facebook presence. But what most authors don’t know is exactly how to measure their performance on Facebook. In other words, how do you know that the time you’re putting in to social networking is actually promoting your book? […]
3 Ways to Make the Most of Facebook Read More »
I often deal with authors who are struggling with the issue of whether or not to sell their book themselves: be it an ebook or a paper book. As always, there are benefits and drawbacks of each. Hats off to Gary McLaren, author of “The Indie Author’s Guide to Publishing Ebooks” for his recent blog
Should You Sell Your eBook Through Your Website? Read More »
I thought that title might get some attention. But seriously, a client sent me a link a few days ago to an article titled How I Became a Best-Selling Author, posted on Yahoo Finance. Here are some of the highlights from the article, which follows one woman’s “unlikely road to a hit novel.” Five years
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Kudos to FreePublicityGroup.com for creating this great video with some wonderful points about building author website. In short, it very much illustrates a point I’ve been making for years: it takes a lot more than just good design. Watch the video below for some more helpful advice:
A Great Video About Websites for Authors Read More »
I came across a GREAT blog post today by author marketing guru Judy Cullins. Here are some of the highlights, quoted directly from the post… ————— Most authors sell only 200 self-published books. … In my 25 years of book coaching, so many clients don’t do the homework (actions) necessary to make their books well
5 Book Marketing Mistakes That Cost You Sales Read More »
I came across this excellent blog entry today. Its name says it all: The 8 Jobs of Modern Writers. For the purpose of this blog entry, I’m not going to focus on the editing or the accounting that goes along with writing. No, I’m going to focus on the marketing that Robert Lee Brewer mentions.
Why a Writer Needs to Be More Than a Writer Read More »
I can’t tell you how many times I get comments from authors about wanting to remove the repetition on their website’s homepage. But why? In some cases, repetition is a good thing. Here’s an example: we might have a picture of the book cover on the homepage with a link next to it that says
Authors: Repetition Is Okay! Read More »
I just read a great post by Mark Coker, founder of Smashwords, on rethinking book marketing. It sums up why marketing a book today is completely different from decades ago, and offers tips and advice for updating your marketing strategy to reflect today’s market. First, he bases his ideas on a survey of ebook readers.
How Book Marketing Is Being Turned Upside Down Read More »
I came across an article today in my trusty Internet & Marketing Report magazine. On the surface, this piece, with the subtitle “Best ways to improve product page results by year-end,” doesn’t seem to have much to do with authors. It’s really written for people who run e-commerce websites with shopping carts and the like.
5 Ways Authors Can Benefit From e-Commerce Strategies Read More »
Quick … think about your favorite author website. Which image comes to mind? The homepage, of course. Yes, the homepage of an author website — of any website, really — is the most important area. It’s likely to be the first place that a visitor arrives; within three seconds, that visitor is going to decide
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