I just read a great post by Mark Coker, founder of Smashwords, on rethinking book marketing. It sums up why marketing a book today is completely different from decades ago, and offers tips and advice for updating your marketing strategy to reflect today’s market. First, he bases his ideas on a survey of ebook readers. […]
How Book Marketing Is Being Turned Upside Down Read More »
Talk to people in most fields and their goals are pretty clear. A restaurant owner wants to have a successful restaurant. An accountant wants to make a good living doing what he’s doing. But authors? It’s not so simple. Based on my experience, authors can have goals that range from wanting to sell their first
5 Author Website Goals (and How to Accomplish Them) Read More »
I came across an article today in my trusty Internet & Marketing Report magazine. On the surface, this piece, with the subtitle “Best ways to improve product page results by year-end,” doesn’t seem to have much to do with authors. It’s really written for people who run e-commerce websites with shopping carts and the like.
5 Ways Authors Can Benefit From e-Commerce Strategies Read More »
Quick … think about your favorite author website. Which image comes to mind? The homepage, of course. Yes, the homepage of an author website — of any website, really — is the most important area. It’s likely to be the first place that a visitor arrives; within three seconds, that visitor is going to decide
4 Common Mistakes on Author Website Homepages Read More »
This is a great read for all authors. Whether you’re planning to blog, having trouble figuring out what to blog about, or hoping to draw more readers to your blog (which covers practically everybody), don’t miss this article by Peter G. James Sinclair on achieving blogging success: http://www.problogger.net/archives/2011/11/06/what-i-learned-as-a-bestselling-author-that-can-equip-you-for-blogging-success/
Blogging Tips from a Bestselling Author Read More »
I came across a conversation on LinkedIn today. Just the title of the topic of discussion says it all: Internet blogging, social networking et al has no effect on sales for 99% of new self published writers well certainly not for this one. Agree? Sadly enough, most of the people who participated in the conversation
Are Authors Feeling Discouraged? Read More »
What a nice surprise! Today, I stumbled across this article: Ten Author and Book Web Sites for Inspiration Sure enough, two of the websites that we built for clients are listed among their favorites: Gary Stromberg Yolanda Shanks There’s nothing as satisfying as having your work recognized … especially in the same breath as the
We’re Listed Among the Best Author Websites! Read More »
It’s one of the most annoying things about Facebook: the “higher ups” just keep changing the way it works. From privacy settings to profiles, just when you think you have this Facebook thing figured out, the rules change on you. Thankfully, there are plenty of people following Facebook and keeping people like us informed about
Changes to Facebook and How They Will Affect You Read More »
I’ve been telling authors for years that they need to blog, blog blog. Many authors are hesitant to do it, for a wide variety of reasons. Now, there may be some motivation to get authors started: advertising dollars. According to this article, released yesterday, WordPress (the platform on which we build most of our author
A New Way for Authors to Make Money Read More »
I read this great article in Publishers Weekly about a bestselling YA author, Michael Grant, and the incredible multimedia marketing campaign that his team is launching. Here’s a description of it: GoBZRK is a six-month-long interactive transmedia prequel to Grant’s novel; it began in August and uses everything from multiple Web sites to social media,
Authors: Consider Offering an Online ‘Prequel’ and ‘Sequel’ Read More »
