I was reading my trusty “Internet and Marketing Report” this past weekend, and came across an article about 9 “can’t-afford-to-forget” elements on any website looking to sell something. An author website is no exception. With that in mind, here’s what they had listed, along with my author-slanted twist on each one. 1. Descriptive headline. I’ve […]
9 Elements Your Author Website Must Have Read More »
It occurred to me recently that most of the authors that I work with have absolutely no idea what other clients are doing to drive traffic to their website … and how those efforts are paying off. With that in mind, I thought I would take a few minutes today to update you on some
Marketing Your Book: What Our Authors Are Doing Read More »
I’m a huge fan of Google Alerts. And, apparently, I’m not the only one. For those of you who are not familiar with Google Alerts, it’s a handy-dandy system that Google offers, through which you can receive email notifications whenever a particular search term is used on a website. So, for example, every time someone
4 Ways to Use Google Alerts to Your Advantage Read More »
Today’s authors spend a lot of time blogging, tweeting, Pinning, etc… It’s practically become a requirement in today’s world of writing. But is it possible that the key to an author’s success lies in something much more basic and timeless: word of mouth? Possibly… It’s important to remember that each genre of book is different.
How Reviews + Book Clubs = Author Success Read More »
If you’re under the age of 30, you probably use Pinterest all the time. If you’re over 30 (like me), you’ve probably heard of it, but haven’t really used it. Well, now I’m going to tell you how you can not only use it, but use it to sell books. First, let’s define what Pinterest
Using Pinterest to Sell Books Read More »
Chances are that your book is not going to be the next Harry Potter series. But that doesn’t mean that you can’t steal some ideas from its billionaire author (and the publishing company). Just this week, it was announced that Scholastic has launched the new online Harry Potter Reading Club. You can check out the
4 Ideas Any Children’s Book Author Can Steal from J.K. Rowling Read More »
Just about every author thinks that they book they’ve written is a wonderful piece of work. Sometimes they’re right. Sometimes, they’re not. But that’s for another day. Unless the author website reflects the quality of the book, an author is shooting himself in the foot. With that in mind, here are some interesting points from
5 Common Author Website Mistakes Read More »
I belong to several author groups on LinkedIn. I love offering tips and advice to authors who are just starting out (usually, advising them to build a website and/or start blogging). However, I also get a lot of great ideas from those groups, too. After all, there’s nothing like authors helping other authors. With that
10 Creative Ways to Build Buzz About Your Book Read More »
Did you know that Facebook “shares” is the most popular way to drive traffic to your author website or blog? Yup … according to the most recent statistics, people visit a website more often because a link was shared by a friend than as the result of a Google search. But there are certain types
5 Ways to Get Your Posts “Shared” on Facebook Read More »
When I’m working with an author to create an effective homepage, one of the things that I always ask a writer to do is create a book teaser … something that really whets the appetite of a visitor in the few seconds that you have their attention. Then you give them links to read more
How to Write the Perfect Book Teaser Read More »
