October is here already, and fall is in full swing. With that in mind, here are five must reads for authors from the month of September. If you missed any of these the first time around, here’s your chance to catch up! An author reveals ten secrets to marketing your own book Scroll.in September 9, […]
September Round-Up: 5 Must Reads for Authors Read More »
Like it or not, today’s author also has to be a marketer. And what is it that you are marketing? Well, it’s your brand. But what exactly is your author brand? What are your options? What’s going to stick in everyone’s mind after they’ve visited your site? Here are four directions that I’ve seen authors
What’s Your Author Brand? Read More »
Almost every author website has the basics — a book description, excerpt, blog, contact page, about the author, news, etc… But when I’m talking to an author about what we can do with their website, I like to try and think outside the box as well. One of my common recommendations for fiction authors? A
Creating a Book Secrets Page on Your Author Website Read More »
It’s one of the most important questions I ask an author when we first talk about designing their site: “Is your book cover finalized yet? If so, can I see it?” The Relationship Between the Design and the Cover An author’s website should — to some degree — resemble their book cover. If the site
Designing an Author Website Without a Book Cover Read More »
Every author plans to have a “Buy now” button on their site, which allows visitors to purchase their book with one easy click. But the more complicated question is where that link goes. In other words, should authors simply link out to Amazon/B&N to sell their book? Or, as many authors ask me, “Should I sell
“Should I Sell the Book Myself?” Read More »
We build websites for authors. And no, we don’t build them for free. But that doesn’t mean that we can’t provide authors with lots of ideas about other ways they can market their books at little to no cost. Based on what I’ve heard from authors in the decade I’ve been doing this, here are
5 Free or Almost-Free Ways to Market Your Book Read More »
Like it or not, mobile is the wave of the future. As each year goes by, a larger and larger percentage of people surfing the web are doing it on a smartphone. This further enhances the need for every author to have a mobile-friendly design. But, apparently, having a functional mobile version of your author
Another Reason to Perfect the Mobile Version of Your Author Website Read More »
Here’s what the leaders in the fields of book marketing and author websites were talking about in April. Don’t miss this list of must-read posts and articles. 1. “What should I send to my author e-mail list?” Build Book Buzz April 7, 2015 2. How to use e-mail to transfer a book to your Kindle Build Book
April Round Up: 6 Must-Reads for Authors Read More »
Spring has spring, and that puts us in a pretty good mood. With that in mind, we are launching this “Ask us anything!” blog post. The team here at Smart Author Sites has over three decades of experience working on the web — most of those years specifically building and maintaining author websites. We are strategists,
Ask Us Anything About Author Websites! Read More »
You may or may not have heard the term “landing page” in the context of an author website. But you very well may not know exactly what a landing page is. It’s time to learn! What Is a Landing Page? The term “landing page” refers to where someone will enter, or “land,” on your website. And
What Is a Book Landing Page and Do You Need One? Read More »
