Over the last two weeks, I’ve come across four really wonderful pieces of content (on other sites) about author websites and author marketing. Here’s a quick synopsis of each one, and links to read them in full. Authors won’t want to miss these! 1. 10 Ways Authors Can Help Each Other with Book Marketing http://buildbookbuzz.com/ […]
Roundup: 4 Must-Reads on Author Websites and Author Marketing Read More »
I came across a conversation on LinkedIn this morning. One new author posed a very open-ended question, “What is a must have in your Book Promotion Plan?” The answers, of course, varied a great deal — depending on their backgrounds, genres, etc… But here are some of the highlights. —— You need to be
What Authors Are Saying About Book Promotion Musts Read More »
Most people, in general, like to think (or act) like they know a lot more than they actually do. Writers creating their own author websites is no exception. With that in mind, here are five phrases that I’ve heard from clients more than once in relation to author websites. Everyone will start sounding a whole
5 Commonly Misused Phrases Related to Author Websites Read More »
Memorial Day has come and gone, and we know what that means … the unofficial start of summer. But while everyone else is thinking about sunscreen, beach towels and barbecues, I’m encouraging you to take this opportunity to set some summer goals for your author website. Here are five ideas…. 1. Set traffic goals. I’m
5 Summertime Goals for Your Author Website Read More »
This is easily one of the most commonly-asked questions when I’m discussing social media and blogging with a new client. And the answer isn’t as simple as it may seem. Whether or not you have an author website, this question is pertinent to anyone who has an online presence; so non-authors, feel free to read
How Often Should Authors Blog? Read More »
I admit it. I was wrong. I have told you in previous blog posts that it’s never too early to build an author website. Well … it’s time for a mea culpa. I recently was working with an author who clearly had a lot of work to do before she was ready to build a
5 Things You Need BEFORE You Build an Author Website Read More »
It’s probably the most important question I ask authors before putting together a proposal for them: What are your goals for your author website? Generally, there are three overarching goals that an author may or may not have for the site. Many authors are interested in more than one. They include: Self promotion For some
What Is Your Goal for Your Author Website (and Your Writing Career in General?) Read More »
An author writes a book. An author builds a website to promote that book. A year or two passes. The author starts ignoring the website. It becomes like a “portfolio” — somewhere that he may send people if they’re interested, but not something that he things about all that often. Here are five tell-tale signs
5 Signs an Author Is Ignoring His/Her Website Read More »
This is my last blog post for the calendar year! And what a year it has been! We have built more than 50 new author sites, redesigned/rebuilt dozens of others, and added a variety of social networking assistance to our services. A lot has changed in the world of author websites (and websites in general)
5 Things That Have Changed Author Websites in 2013 Read More »
Remember when getting a book review involved a pre-pub copy of your book being sent to the NY Times, Publishers Weekly, etc…? Boy, how times have changed. And while those reviews are still golden, today’s world of self-published authors, Amazon, and online reviews have turned the concept of book reviews upside down. With that in
9 Ways to Get Book Reviews (Not All of Them Ethical) Read More »
