For the past few months, Publishers Weekly has been printing a monthly report from CoverCake about the most talked about books in social media. And these lists (and the corresponding analysis) have taught me a thing or two! First, here’s how CoverCake describes itself: At CoverCake, we are focused on helping organizations, their brands and […]
5 Things CoverCake Has Taught Me About Books and Social Media Read More »
Look out! Amazon continues to innovate …. and (hopefully) authors can benefit from these latest new offerings. Case #1: Kindle Countdown Deals Here’s how Amazon describes it: Kindle Countdown Deals is a new KDP Select benefit that allows authors to run limited-time discount promotions on their books, which can help earn more royalties and reach
New Author Marketing Tools from Amazon! Read More »
Okay, so you’ve built an author website. Congratulations! But just because the site is live doesn’t mean that people will find it. Here’s what you need to know about all the ways people can and will find your site, and what you can do to increase the odds of it happening. 1. Search engines. Optimize your
10 Ways a Reader Can Find Your Author Website Read More »
I’ve helped build websites for hundreds of authors. I’ve seen the best and the worst. And while I could list a whole lot more than 20 “don’ts” here, I’m going to limit the damage to just the most egregious errors. Without further ado … 20 things not to do with your author website: 1. Incorporate
20 Things NOT to Do With an Author Website Read More »
I came across a really interesting conversation on LinkedIn this morning. The question: What are the most ridiculous myths you’ve heard about writing and writers. Here are the responses I’ve found (so far). And please use the comments section at the bottom to share your own! That people don’t judge a book by it’s cover.
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I tell every client the same thing: each and every author website is different. And an author’s homepage is no exception. For example, compare the website that belongs to a doctor who writes and speaks about his area of expertise with that of a novelist who writes about alien invasions and doesn’t want anyone to
5 Types of Author Website Homepages Read More »
I was on the phone with an author yesterday who asked me a question: “What’s the best social networking site for authors?” My response? There is none. Now, that doesn’t mean that social networking doesn’t work for authors. On the contrary, it has become an essential part of an author’s promotional plan. This is especially
Author Social Media Tip: Know Your Audience! Read More »
SEO, or search engine optimization, is a crucial piece in website development. A site that is not properly optimized will rarely show up on people’s search results. As a result, that site can lose a large percentage of potential visitors. And in the case of authors, that could mean reduced book sales and a smaller
Why SEO Is (Usually) a Waste for Novelists Read More »
I build websites for authors all the time. Most authors don’t want to sell their books themselves, so we end up setting up links to Amazon and B&N. But we all know that authors only collect a very small percentage of the profits on these books. And a small percentage of a 99 cent e-book
Breaking News: A New (and Better) E-Book Store? Read More »
There are thousands — if not millions — of authors out there trying to make a name for themselves. Most of them have very little in terms of publicity agents, marketing experience, etc… So they’re basically fighting an uphill battle. That’s why so many authors are looking for ways to connect with other authors, and
9 Creative Ways for Authors to Help One Another Read More »
