I need to start this post with a confession. I build author websites, not apps. So I’m a bit biased in writing this post. That said, I’m going to do my best to give you an honest opinion on this issue, with quotes from others in the field who know more than I do about […]
Authors: Should You Create a Website or a Mobile App? Read More »
Almost exactly one year ago, I launched a website for a new client: Soren Kaplan. I must confess … I always did like the site that we built for him, Leapfrogging.com, but I didn’t have any idea quite how successful it would be. After quickly browsing his recent statistics, I found that Soren has steadily
Author Success Story: Soren Kaplan Read More »
There’s always room for improvement on an author website. Whether your site was built 10 years ago (in which case, it most definitely needs updating) or 10 months ago, there are always new and interesting things that can be done to both update and improve your site. Thanks to my trusty Internet and Marketing Report
6 Ways to Revitalize Your Author Website Read More »
Want visitors to leave your website immediately? Want to not sell a lot of books? Want your author website to be a complete flop? Of course, I’m sort of kidding here. But the fact is that there are some tried-and-true mistakes that authors often make when building a website. I seem to tell my clients
The 5 Most Hated Author Website Features Read More »
In today’s world of social media, some people like to proclaim that “email is dead.” They’re wrong. But all of this does mean that you might need to work a little bit harder at making your email efforts successful. Here are five things to keep in mind, courtesy of Internet & Marketing Report, as you
5 Ways to Boost Your Email Efforts Read More »
Ah, LinkedIn. It’s a wonderful source of information. I browse author discussion groups regularly to find out what’s working — and what’s not — in terms of author self marketing. With that in mind, I have amassed a series of comments that authors posted in response to the question: “I’d love to hear feedback on
Author Self-Marketing Tips that Work Read More »
It used to be that a publisher was responsible for … well … publishing books. Times surely have changed. Now, everyone and their brother is self-publishing a book. Which means that authors themselves are now responsible for all aspects of creating and selling a book — from cover design to pricing. And pricing seems to
3 Benefits to Charging Less (or Nothing!) for Your E-Book Read More »
I’ve said it before and I’ll say it again: writing for a website is absolutely nothing like writing a book. It’s sort of like asking a cardiologist to perform surgery on your foot. Similar fields? Sure. Same skillsets? Far from it. An author website can be an incredible tool that’s used to promote and sell
8 Tips for Writing Sales-Based Author Website Copy Read More »
This past week, Amazon added a new feature to the site. It’s author rank, and it basically ranks authors by books sold, much like it has always ranked reviewers for how their reviews are rated. Amazon calls this new feature, which is still in beta, the “definitive list of best-selling authors on Amazon.com” According to
What Is Amazon Author Rank and How Can You Climb It? Read More »
I spend a little time each week browsing the author groups on LinkedIn and such. Sometimes, I come across a gem of a conversation. Today, I came across a bunch! With that in mind, I am pulling some of the best and most creative ideas that I found in today’s author discussions. The topic? Creative
12 Creative Ideas for Promoting Your Book Online Read More »
