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marketing

Authors: Where’s Your Message? If It’s Not on Your Homepage, You’re Missing Out

One of the things I frequently recommend for an author homepage is a “welcome” message, in which you give first-time visitors a good understanding of who you are, what you write about, and what people will get out of your book and your website. It’s Marketing 101: If a visitor can’t figure out the point …

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7 Easy (and Free) Ways to Drive Traffic to Your Author Website

So your author web site is launched. Congratulations! But the work is just beginning. Because what good is a website if no one is visiting it? Here are some simple ways to ensure that your website gets looked at… Amass a list of contacts. It should include as many people as possible — anyone you …

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Author Takes Twitter to a New Level

An interesting article on PW.com yesterday talked about a new crowd-sourced short story on Twitter. Fantasy writer Neil Gaiman is starting the story, and fans can continue it with their own 140-character contributions. BBC audiobooks will eventually compile the full story based on the reader contributions (they’re expecting about 1,000) and the audiobook will ultimately …

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