I’ve said for a long time that every author website should include a photo of the book cover(s) and links to buy on every page. But what’s become even more of an issue of late is the various ways a book can be sold, and the various vendors that sell it. When I first started […]
Selling Books Online? Offer Options! Read More »
I came across two different articles in the last two days that are about completely separate things, but they both relate to self-publishing. And they’re both pretty encouraging for those who opt to self-publish. First, I saw this piece about literary agents shifting careers to become self-publishing consultants. The article spotlights three different agents who,
Life’s Getting Better for Self-Published Authors Read More »
Remember the days when the only “reviews” of your book were the ones published in newspapers and magazines? Boy, how times have changed. We’re now in the era of American Idol and Facebook — one where “Joe the Plumber” has a voice just as influential as educated journalists. This new “voice of the people” has
What Authors Should Be Doing About Bad Online Reviews Read More »
I was reading an issue of Internet and Marketing Report recently. There were two separate articles I came across that were seemingly unrelated. And yet, I think they’re VERY related … and relevant to author websites. The first article talks about one of the most common mistakes that people make when designing a website: having
Authors: Tell Your Visitors What to Do … and Why! Read More »
It’s a common complaint I get from authors today: “How am I supposed to find the time to invest in all these social networking sites?” I can’t say I have a great answer for that. But one thing I can do is advise authors as to which social networking sites may be most effective for
Facebook vs. LinkedIn vs. Twitter for Authors Read More »
One of the most common mistakes that businesses make with their websites is to talk about themselves — not their customers (or, in the case of authors, readers). And if you’re a non-fiction author, this common pitfall may be costing you readers. Your website should clearly tell people what they would get out of your
Who Is Your Author Site About: You or Your Readers? Read More »
The NY Times posted an article the other day about an author who achieved a great deal of success through self-publishing … and is now getting offers from major publishing houses. It just goes to show you, do everything right via self-publishing and you, too, could have the big-wigs fawning over you soon enough! Read
An Encouraging Story for the Self-Published Read More »
There was an interesting article in the NY Times recently about the increase in book sales in places other than bookstores (which is good … because bookstores are few and far between nowadays). And this gets me to thinking about authors who are promoting their books themselves … which is nearly everyone. Authors really need
Think Beyond Bookstores When Marketing Your Books Read More »
This article, posted just a few hours ago by Mark Coker in the Huffington Post, says it all about the state of book publishing today. Not a day goes by when I don’t speak with an author who’s self-publishing — not because they can’t find a publisher, but because there’s very little benefit to going
Why More Authors Than Ever Are Opting to Self-Publish Read More »
Recently a blogger for Publishers Weekly, Barbara Vey, wrote a piece about what she likes and doesn’t like on author websites. The full post is here, but I thought I’d include the highlights: DO have a website in the first place! Quote: “To me, being an author is a business and as a business you
Author Website Do’s and Don’ts Read More »
