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What Is #Bookstagram?

I confess. I hadn’t heard this term until recently. But #bookstagram is something that you as an author need to know. What Is #bookstagram? You probably know what Instagram is. Well, #bookstagram is pretty much an offshoot of that. It’s essentially an Instagram hashtag used to denote a book-related picture. What’s an example of a #bookstagram? …

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One Author Social Media Campaign Gets Creative

Social media is an important key to an author’s success. That’s especially true for fiction authors, since most readers don’t find their next read by searching on Google; they find it after they’re exposed to it through their social circles. Hence, the need for an author social media campaign. But one of the challenges many authors have …

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Creating a Social Media Hashtag Campaign to Promote Your Book

Here’s an interesting idea for promotion of your book … tie a social media hashtag campaign to it. How would you do that? Well, start by following the idea currently being executed by Random House Children’s Books in conjunction with the ASPCA as an offshoot of the new, bestselling Dr. Seuss book. Here’s a summary …

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Author Marketing: 5 Things to Do (and 5 Things NOT to Do)

Author marketing is kind of an oxymoron. After all, if you’re a good writer, chances are that you’re not a professional marketer. And in today’s publishing world, authors have to do their own book promotion. That creates quite a challenge. With that in mind, here are five things authors should be doing to promote their …

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5 Things CoverCake Has Taught Me About Books and Social Media

For the past few months, Publishers Weekly has been printing a monthly report from CoverCake about the most talked about books in social media. And these lists (and the corresponding analysis) have taught me a thing or two! First, here’s how CoverCake describes itself: At CoverCake, we are focused on helping organizations, their brands and …

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