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The Power of “Like”

I read something in Internet and Marketing Report recently that I took to heart. I’m implementing it now, and you may want to as well. It’s about taking advantage of all that social media has to offer.

In the article, Seth Greenberg, VP of marketing for Intuit, says that his company decided to ask 10 million customers to give them a “like” on Facebook. Only 1% of them did so. That may not sound like much, but those 100,000 people brought them 15 million impressions to their website. And, according to Seth, the “friends” who saw it were four times more likely to buy from his company than someone who just saw a banner ad. Basically, they got more bang for NO bucks than they would have if they paid for an ad.

“So how does this work?” you may ask … Facebook offers a “badge” that you can create, and then Facebook will provide some simple code you can embed on your website for that badge to appear. Whether you’re an author or a public speaker, you can embed this simple code that encourages people to “like” your website. Once they do that, a status update will appear with their profile — and on the walls of all their Facebook friends — stating that they “like” your website. Most people on Facebook have hundreds of friends, so this really could be a great way to get your website out there to potential visitors.

Just yesterday, I went ahead and embedded this link on every page of Smart Author Sites. I know, both you and I are dealing with a lot fewer people than Intuit, but that doesn’t mean it won’t make a difference! So please go ahead and click on that “like” button on the top right of this page. I’ll let you know if it leads to an increase in traffic. And also consider trying this experiment on your site. It’s easy, it’s free, and, according to Seth, it can have a big payoff!

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