New Apps from B&N: What You Need to Know

This week, Barnes & Noble held a media event in its Union Square store. They shared a whole bunch of holiday-related stuff, including two new apps and a new online tool that may impact how readers buy books. The theme of all of these? Emulating the bookstore experience online. Here’s what …

What Is #Bookstagram?

I confess. I hadn’t heard this term until recently. But #bookstagram is something that you as an author need to know. What Is #bookstagram? You probably know what Instagram is. Well, #bookstagram is pretty much an offshoot of that. It’s essentially an Instagram hashtag used to denote a book-related picture. What’s …

Fiction or Nonfiction: What’s the Difference?

So you want to be a writer. But you’re not sure where to begin. Which should you write? Fiction or nonfiction? How do you know which one you’d be better at? What’s the difference between being a fiction or nonfiction writer? First, let’s start with what you probably already know: …

Strategic Marketing for Authors

All authors need to do some form of marketing to get their books out there. But there’s a difference between generic marketing and strategic marketing for authors. Here’s what strategic marketing is, why it’s important, and how authors can put together a strategic marketing plan for their unique needs. What …

6 Blogging Mistakes Authors Often Make

I’m a big proponent of authors blogging. That’s because a blog is truly the best way for an author to: Keep the site current Build a following or email list Drive traffic to the site via search engines Many authors hear this. They know they should be blogging. What they …

Your Author Website Analytics: What It May Be Telling You

Are you looking at your author website analytics? What is it telling you? Might you be missing some important clues? I’ve written other blog posts before about viewing analytics. I’ve talked about what to look at and what it means. After all, too many authors can’t really tell you what …

5 Steps to Adding a New Book to an Author Website

So you built that author website when you published your first book. Now you have a second (or third or fourth) coming out. Do you need to scrap that old site entirely? Probably not. Here are the five steps to updating your author website when you are adding a new …

Have E-Books Replaced Mass Market Books?

You probably remember the term “mass market books” or “mass market paperbacks.” But you also probably haven’t heard it in quite a while. There’s a reason for that. And that reason sits primarily in the e-book space. What Is a Mass Market Book, Anyway? People often used to confuse the term …

April Round-Up: 5 Author Reads Worth Your Time

April showers bring May flowers. Or, in this case, good author reads from April (will hopefully) bring some additional book sales this month. But seriously, here’s a recap of the five author reads you might have missed in April. Now’s your time to catch up. Can’t Miss Author Reads 1. How …

An Author Website Book Publishers Will Love

I work with authors at all different stages of publication. Some who are self publishing. Others who reach out to me when their books are only a few months away from release through a major publishing house. The saddest of all are the authors whose books came out six months …