5 Common Author Blog SEO Mistakes

I just got off the phone with a marketing consultant who helps self-published authors promote themselves. We spent a long time talking about author blog SEO … and I was really surprised just how little even professionals understand about the dos and don’ts of search engine optimization. With that in …

Good Marketing. Poor Author Website Design. Does It Matter?

I stumbled across an article today from a local newspaper published in Wisconsin. It’s a personal profile on a local author, Beverly Ovalle. If you’re interested in reading the full story, you can find it here. But, in short, it talks about how she became an author, the books that …

Marketing Your Books Through Current Events

Quick. Check out Google Trends. What do you see? In case you’re not aware of Google Trends, it’s the branch of Google that shows you which search terms are being entered the most right now. And what is the thread that always seems to carry through each and every one of them? That …

Marketing a Nonfiction Book: Using Your Website to Enhance the Journey

I’ve said it before and I’ll continue to say it: marketing a nonfiction book is totally different from marketing fiction. In the latter, your story takes people into a fictional world that gives them a break from their daily life. In the former, you’re most likely educating people on something …

Case Study: What One Author Website Does Right … and Wrong

I stumbled upon a press release this morning about an author website that was just re-launched: www.superwomansmarts.com/. There are a bunch of things about this site that I like … and a lot of elements that I didn’t have quite as good a reaction to. Now, I don’t claim to be the final …

Our 5 Most-Read Blog Posts in 2015

A new year has begun, and with it will come a whole new batch of blog posts — chock full of advice, the latest news in the industry and more. But first, feast on our most-read blog posts of 2015. Please note that not all of these were published in …

5 Author Website-Related New Year’s Resolutions

2016 is rapidly approaching, and with a new year comes new goals, new technologies and new promises. With that in mind, here are five things that authors might consider making their new year’s resolution. 1. I will blog/update my site regularly. There’s a reason this is the first potential resolution on the …

4 Ideas for Kick-Ass Author Website Content

What kind of content do you have on your author website? Sure, you have a bio page, a book description, and a few killer book reviews. But is that what’s really going to woo readers? The best way to drive new traffic (i.e. potential readers) to your site is to …

Great Author Website Ideas, Poor Website Designs

Every month or so, I like to scour the web and see what other authors are doing with their online marketing efforts. After all, what better way to find great ideas than from others doing similar work. But what struck me today as I was reviewing a few sites was …