What Should Fiction Authors Blog About?

Adding a blog to an author website can be a huge help in terms of search engine optimization, driving traffic to the website and getting readers to return to your site on a regular basis. But I’m often asked the question: “What should I blog about?” For non-fiction authors, the …

Why You Need an Author Website AND a Blog

Many authors I speak to say they don’t need an author website: they already have a blog. And vice versa. But here’s why they’re wrong! A blog by itself… Well, it generally doesn’t sell any books. And why? Because the book doesn’t get the position that it should on the …

Keeping Your Author Website Active Between Books

You probably built your author website because you were trying to promote your first book. And, if you were smart, you built it around yourself as an author. That way, when you got future books published, you could easily promote those on the website as well. But what do you …

Content Swapping With Other Author Websites

When you look at other authors who write in your genre or on the same subject matter, you very well may view them as competition. But the purpose of this post is to convince you that those authors aren’t your competitors. They’re your potential allies. First, when someone has an …

Author Blogs vs. Author Forums

I was asked a question by a client yesterday that I thought was worth answering in a blog post. After all, if one person has this question, the odds are more people do, too. We are in the process of building her author website, and she knows she wants to …

Go on a Blog Tour

Remember in the old days when authors used to go on book tours to promote their books? That’s sooooooo 20th century. Now, authors can accomplish the same goals without leaving their living rooms. Yes, book tours have morphed into blog tours. So what’s a blog tour? It’s basically an author …

7 Easy (and Free) Ways to Drive Traffic to Your Author Website

So your author web site is launched. Congratulations! But the work is just beginning. Because what good is a website if no one is visiting it? Here are some simple ways to ensure that your website gets looked at… Amass a list of contacts. It should include as many people …