Today’s authors spend a lot of time blogging, tweeting, Pinning, etc… It’s practically become a requirement in today’s world of writing. But is it possible that the key to an author’s success lies in something much more basic and timeless: word of mouth? Possibly… It’s important to remember that each genre of book is different. […]
How Reviews + Book Clubs = Author Success Read More »
I should start this post by pointing out that my job is to build and maintain websites for authors. Which means that I have a personal, vetted interest in making sure that all authors build websites, and they never decide to shut them down. All of that said, there are also some very good reasons
Author Websites: When to Launch Them, When to Fold Them Read More »
If you’re under the age of 30, you probably use Pinterest all the time. If you’re over 30 (like me), you’ve probably heard of it, but haven’t really used it. Well, now I’m going to tell you how you can not only use it, but use it to sell books. First, let’s define what Pinterest
Using Pinterest to Sell Books Read More »
Chances are that your book is not going to be the next Harry Potter series. But that doesn’t mean that you can’t steal some ideas from its billionaire author (and the publishing company). Just this week, it was announced that Scholastic has launched the new online Harry Potter Reading Club. You can check out the
4 Ideas Any Children’s Book Author Can Steal from J.K. Rowling Read More »
Okay, you’ve finally built that author website. It’s beautiful. It’s easy to use. It’s a great means of promoting your book. Now, you need to get people to find it … which is easier said than done, by the way. Here are the three main methods for increasing your website traffic, and hopefully increasing book
The 3 Best Ways to Drive Traffic to Your Author Website Read More »
You’ve probably been bombarded with advice on how to use social media to promote yourself and your book. Everyone is touting the benefits of Facebook, Twitter, LinkedIn, Pinterest, etc… But who in the world has the time to utilize each of these to their maximum benefit? I know I don’t… Thankfully, each of these sites
Which Social Media Site Is Best for You (and How to Use It Best) Read More »
You know that you need an author website. Everyone has told you that you need one. But what exactly should be on that author website? Why do people visit author websites at all? This is a common question. And it’s a question that is very helpful to know the answer to before you start building
Why Do People Visit Author Websites? Read More »
“What’s an author tagline and why should I use one?” I got that question this morning when I was on the phone with an author. So maybe it’s worth answering for all authors who are thinking about developing a website. When and Why There’s one very good reason to include a tagline under your name
Author Taglines: The Whens, Whys and Hows Read More »
One of the first things that I recommend authors do on their website is collect email addresses. After all, there’s nothing more valuable to you than contact information on someone who may want to buy your book, or your next book, or tell their friends about your next book. You get the picture. But I
Blog Feeds and Newsletters and Emails, Oh My! Read More »
Look, I’m a big fan of blogs. They’re a great way to interact with readers, build followers, and drive traffic to your website. But just because you keep your blog updated doesn’t mean that you should neglect the rest of your website! Here are some other areas of author websites that you should be keeping
Forget Your Blog! 6 Other Areas of Your Author Website That Need Updating Read More »
