By some strange coincidence, I had three different clients (ones whose websites were built and launched in 2010) contact me this week asking if I had any recommendations for how we could improve their search engine placement (i.e. get them to show up near the top of Google search results for the subject matter of […]
Authors: The Secrets to Improving Your Search Engine Placement Read More »
This past Saturday, I had the privilege of speaking at the ASJA conference. The workshop I was a presenter in was, of course, about author websites. One of the questions that came up during one of my colleague’s presentations had to do with the use of mobile phones for searching the net. A poll was
Should You Build Your Author Website for a Mobile Device? Read More »
It’s a common complaint I get from authors today: “How am I supposed to find the time to invest in all these social networking sites?” I can’t say I have a great answer for that. But one thing I can do is advise authors as to which social networking sites may be most effective for
Facebook vs. LinkedIn vs. Twitter for Authors Read More »
This Saturday, April 30th, I will be appearing as part of a panel at the American Society of Journalists and Authors’ 2011 Writers’ Conference in New York City. At 9:45 am, I will be one of three speakers presenting at a workshop titled: Website Wording: 10 Things You Must Say. If you’re in the New
Come See Me Speak About Author Websites … This Saturday! Read More »
In the second post of this series (click here to see the first), we’re featuring Patrick Maguire, MD, the author of “When Cancer Hits Home.” His book was released and his website launched in December. Since then, he has been getting rave book reviews, good site traffic (at least 500 visitors each month), and lots
Author Success Story: Patrick Maguire, MD Read More »
You guys are writers! You’re creative with words! Maybe it’s time to break out of the mold when it comes to link text on your website. If you browse 50 author websites, you’ll probably find the words “Click here” … “Read more” and “Buy Now” appearing hundreds of times. Because it’s easy. It’s clear. It’s
Authors: Think Beyond ‘Read More’ and ‘Click Here’ Read More »
It has been an interesting topic of conversation over the last few weeks: “The End of Social Media?” And while that’s a little dramatic (and we aren’t about to say that authors should stop using Facebook, Twitter and LinkedIn — that’s practically career suicide nowadays!), it may be time to start thinking about what you’re
Is Social Media on the Decline? Read More »
I recommend that every author create a profile on Facebook, garner friends and/or fans and then start posting, posting, posting! But what you may not know is this: Your posts don’t necessarily show up on the walls of those friends and fans that you’ve amassed. Just like Google has a secret back-end system through which
3 Ways to Make Your Facebook Efforts Pay Off Read More »
There are many things that we hear that people want on an author website: a bio, photos, a list of books, etc… But every author is different, and every group of readers is different. Someone who visits the website of an author who writes about campaign finance reform probably is looking for something different than
What Do Your Readers Want on Your Website? Find Out! Read More »
The BookNet Canada Technology Forum started this week. And the early message? Community is the key! In this Publisher’s Weekly article, they talk about a presentation by digital marketing guru Mitch Joel, president of Twist Image. Here are the highlights… Publishers always used to promote books to a wide audience, hoping that a small percentage
What’s New in Digital Marketing: The Inside Scoop from BookNet Canada’s Technology Forum Read More »
