Every month or so, I like to scour the web and see what other authors are doing with their online marketing efforts. After all, what better way to find great ideas than from others doing similar work. But what struck me today as I was reviewing a few sites was the brilliance of these author […]
Great Author Website Ideas, Poor Website Designs Read More »
People used to hear the word “Amazon” and think of a rainforest. Then, the word was taken over by some new online bookstore. Boy, how times have changed. Now, the word Amazon is ingrained in our culture as a virtual megastore where you can order anything from food to electronics. But Amazon continues to morph
I stumbled across this article on Publishers Weekly about why it’s important for authors to build email lists. In this day and age of social media, too many authors think that Facebook and Twitter followers are enough. They’re not. To paraphrase the author of the piece, here are just a few of the reasons you shouldn’t
4 Musts for Building an Author Email List Read More »
So often, I recommend that an author write a tagline or attention-grabbing intro sentence for their homepage. This helps visitors get a really good idea of whose site they’re on in about 5 seconds. After all, the author’s name across the top — “John Jones,” for example — could be an accountant, a spiritual consultant … or
13 Great Attention-Grabbing Lines on Author Websites Read More »
October is here already, and fall is in full swing. With that in mind, here are five must reads for authors from the month of September. If you missed any of these the first time around, here’s your chance to catch up! An author reveals ten secrets to marketing your own book Scroll.in September 9,
September Round-Up: 5 Must Reads for Authors Read More »
By pure coincidence, I came across three articles today that all, in different ways, conveyed the same message. Self-publishing is the way to go. Why? Well, let’s go over what we can learn from each of these pieces… 1. In this infographic, we learn that self-published authors are now selling more books than the big
Should I Self Publish? The Answer Seems to Be … Read More »
Like it or not, today’s author also has to be a marketer. And what is it that you are marketing? Well, it’s your brand. But what exactly is your author brand? What are your options? What’s going to stick in everyone’s mind after they’ve visited your site? Here are four directions that I’ve seen authors
What’s Your Author Brand? Read More »
Very rarely do I stumble across an author website that I wish I had built myself. This was one of them. This brilliant Japanese novelist, author of Norwegian Wood and Hard-Boiled Wonderland and the End of the World, admits to being a bit of a recluse. And that’s what makes his author website so special: it
5 Things I Love About Haruki Murakami’s Author Website Read More »
As hard as it is to believe, it’s Labor Day weekend already. August has come and gone. With that in mind, here’s a summary of the best links we found in the month of August. These are must reads for authors who want to take book marketing to the next level. 1. Creating a Social
August Round-Up: 5 Must Reads for Authors Read More »
Social media is an important key to an author’s success. That’s especially true for fiction authors, since most readers don’t find their next read by searching on Google; they find it after they’re exposed to it through their social circles. Hence, the need for an author social media campaign. But one of the challenges many authors have
One Author Social Media Campaign Gets Creative Read More »
