In case you missed my post a few days ago, I provided some really interesting details from Bowker’s newly-released “2009 Book Consumer Annual Review: U.S. Demographics & Buying Behaviors.” Click here to read it. What I touched on a bit in that post, but would like to expand on here, is the segment on what […]
Why Would Someone Buy Your Book? Read More »
Bowker recently released the “2009 Book Consumer Annual Review: U.S. Demographics & Buying Behaviors.” It was based on responses from 43,000 people in book publishing. And while it would cost you a whopping $1,000 to download and read the complete report, here are some highlights, courtesy of Publishers Weekly. This is some pretty interesting information
The Bookselling Market: What’s Hot, What’s Not Read More »
I once posted a blog entry where I said it was never too early — and never too late — to build an author website. I may have to amend that. I was contacted the other day by an author who was considering building a website. She was working on her first book and had
Is It Ever Too Early for an Author Website? Read More »
If you had a website built through Smart Author Sites in the last few years, then you should be receiving a Google Analytics report on the 1st of each month with your website traffic numbers. Even if you built your author site elsewhere, you may be checking up on your site traffic report regularly. But
Understanding Your Author Website Statistics Read More »
I had a consultation with a client yesterday. We built her website last summer – right around the time her first title was released. Her book got enough promotion that the site traffic was pretty good right off the bat. But here we sit, a year later, and her site isn’t exactly a hopping place.
Transitioning from a Book Website to an Author Website Read More »
There are lots of companies that say they can market your book online. And maybe they can. But what they fail to tell you is that there’s not one standard formula that works for all authors. Marketing a teen horror novel is very, very different from trying to sell copies of a self-help book about
Marketing a Fiction Book vs. Marketing a Nonfiction Book Read More »
Gotta love the internet … and Google Alerts. I got an email yesterday from Google that someone had mentioned Smart Author Sites. It turns out that Corra McFeydon, a lit major with a blog, had read a previous blog entry here (Getting Personal on Your Author Website) and decided to start a conversation on her
Author Privacy: A Post About a Post About My Post Read More »
Authors: I need your help! You’d be amazed how many social networking sites there are out there for authors and their readers. I certainly was… As part of a marketing project for a client, I spent some time this week scouring the web for such sites. Many of them are very similar in how they
Social Networking Sites for Authors: What Works? Read More »
It used to be that a publisher promoted an author’s book. If an author wanted to do more, they hired a PR person who made phone calls and sent out copies of the book for review. How times have changed! Now, an author has to do nearly all of their publicity themselves! After all, you
Author Website … Author Blog … Facebook … Twitter: What’s the Point? Read More »
There are certain pages that are “givens” on author websites. Those include a bio page, a list of books published, a contact page, etc… But what really makes an author web site unique is those “special features” for readers. Things that make the site feel personal and give readers a chance to get an inside
Special Features for an Author Web Site Read More »
