I came across a press release today about a new website/tool for authors, called Bublish, which claims to help connect them with new readers. If it works, it may become an essential piece of an author’s marketing campaign. Here’s the press release. Decide for yourself if it’s worth delving into. And if you’ve signed up […]
Bublish: A New Tool for Authors? Read More »
I joined a conversation on LinkedIn about how to add followers to your blog. One person responded with one of the most insightful quotes I have ever read in a social media setting. Here is what Shauntelle Hamlett had to say… It’s important to remember that even blogging is “social” media… and people (readers) turn
A Great Post on LinkedIn About Author Blogging Read More »
I spend a little time each week browsing the author groups on LinkedIn and such. Sometimes, I come across a gem of a conversation. Today, I came across a bunch! With that in mind, I am pulling some of the best and most creative ideas that I found in today’s author discussions. The topic? Creative
12 Creative Ideas for Promoting Your Book Online Read More »
I was reading my trusty “Internet and Marketing Report” this past weekend, and came across an article about 9 “can’t-afford-to-forget” elements on any website looking to sell something. An author website is no exception. With that in mind, here’s what they had listed, along with my author-slanted twist on each one. 1. Descriptive headline. I’ve
9 Elements Your Author Website Must Have Read More »
One of the recommendations that I give to all of my clients is that they include a place on their author website for fans to enter their email address and stay notified of upcoming events, etc… There are so many different things that an author can do with that email list, including setting everyone up
4 Ways to Improve and Increase Your Email Sign-Ups Read More »
It occurred to me recently that most of the authors that I work with have absolutely no idea what other clients are doing to drive traffic to their website … and how those efforts are paying off. With that in mind, I thought I would take a few minutes today to update you on some
Marketing Your Book: What Our Authors Are Doing Read More »
I’m a huge fan of Google Alerts. And, apparently, I’m not the only one. For those of you who are not familiar with Google Alerts, it’s a handy-dandy system that Google offers, through which you can receive email notifications whenever a particular search term is used on a website. So, for example, every time someone
4 Ways to Use Google Alerts to Your Advantage Read More »
I came across an article in my trusted Internet and Marketing Report magazine. In it, the manager of Brand Marketing for Gap clothing, Samantha Willems, was asked how to create good Facebook content and boost engagement. Her answers were good, but what struck me was that they’re relevant to far more than Facebook. Follow these
4 Ways to Create Compelling Content Read More »
Today’s authors spend a lot of time blogging, tweeting, Pinning, etc… It’s practically become a requirement in today’s world of writing. But is it possible that the key to an author’s success lies in something much more basic and timeless: word of mouth? Possibly… It’s important to remember that each genre of book is different.
How Reviews + Book Clubs = Author Success Read More »
I should start this post by pointing out that my job is to build and maintain websites for authors. Which means that I have a personal, vetted interest in making sure that all authors build websites, and they never decide to shut them down. All of that said, there are also some very good reasons
Author Websites: When to Launch Them, When to Fold Them Read More »
