An article in a recent issue of Internet and Marketing Report reinforced something that I’ve been saying for a while: When it comes to website content, keep text brief! Now don’t take this personally, but keeping text short can be quite a challenge for authors 🙂 Here’s why you need to do it, though. According […]
Author Website Content: Keep Things Short and Sweet Read More »
I’ve spent the past few months focusing on completing manuscripts rather than concentrating on writing. My language skills, writing exercises, tips from various writers’ magazines and literature journals are ready to go in my mind, but the message in my writing gets lost in all the formal structure. I’ve been substituting emotion and thought, for
Old Habits, Fresh Ideas Read More »
I’ve worked with hundreds of authors in the last five years. Some of them ask for my feedback on what they’ve written for the website before we go live. Which is great — it’s always good to have someone who knows the web world offer their two cents on things. And then I have other
Should Author Websites Have Editors? Read More »
This speaks for itself. Check it out: http://www.facebook.com/TheHungerGames Kudos to whomever at Scholastic built this. I would have no idea how to do this myself, but I’m sure going to start doing some research into it. This would be an amazing way to give an author’s Facebook presence their own look and feel, and integrate
The Best Author Facebook Page I’ve Ever Seen Read More »
I had a conversation with a client yesterday. He was wondering why the search engine optimization campaign we launched just last month wasn’t leading to the skyrocket in book sales that he had hoped. There were several points I had to make to try and lift his spirits. And I thought those might be worth
3 Reasons Why SEO Might Not Lead to Book Sales Read More »
I read something in Internet and Marketing Report recently that I took to heart. I’m implementing it now, and you may want to as well. It’s about taking advantage of all that social media has to offer. In the article, Seth Greenberg, VP of marketing for Intuit, says that his company decided to ask 10
The Power of “Like” Read More »
A great press release I came across today … Thought any up-and-coming author would appreciate it. ———– How Any Author Can Prepare for a Successful Book Launch in 2011 At the start of a new year, many writers look to print-on-demand as a quick and economical publishing solution. If an author is prepared for a
How Any Author Can Prepare for a Successful Book Launch in 2011 Read More »
One great way to keep your website interactive and reader-friendly is to include testimonials from actual readers on your author website. Not to mention the fact that new visitors are more likely to buy your book when they see that others have enjoyed it. But that’s easier said than done… after all, how do you
4 Ways to Get Reader Testimonials for Your Author Website Read More »
If you’ve ever looked at web traffic statistics, you’ll know that a shockingly-high number of people visit one page of a website and then leave without ever clicking around. But why is that? What are websites doing wrong? Author websites included… Here are six ways to present your information online, courtesy of Internet and Marketing
6 Tips for a Sticky Author Website Read More »
For anyone who has ever put pen to paper or fingertips to keyboard, we have encountered a pesky nemesis called Writer’s Block. I like to capitalize the W and B in Writer’s Block because it is a persona … an alter ego within the soul of an author. As an author, we are conditioned to
Hello Writer’s Block, my old friend Read More »
