Adding a blog to an author website can be a huge help in terms of search engine optimization, driving traffic to the website and getting readers to return to your site on a regular basis. But I’m often asked the question: “What should I blog about?” For non-fiction authors, the answer is pretty easy. Blog […]
What Should Fiction Authors Blog About? Read More »
Did you know that Wikipedia is one of the most popular ways of doing research on the web? In some ways, that’s kind of crazy. After all, it’s not experts who post information on Wikipedia — covering everything from the Berlin Wall to the history of the Slinky toy. It’s your average guy who creates
Authors: Create Your Own Wikipedia Page Read More »
There’s one particular type of question I’ve been getting from clients lately as we work on developing their homepage. The question sometimes manifests itself as “Why is there an ‘About the Author’ link in the navigation if there’s also a short bio on the homepage?” Or it’s “What’s the difference between the ‘About the Book’
Homepage Content vs. Navigation: Duplication Is Okay! Read More »
Sometimes, I’m at a loss as to what to blog about. This week, not so much. There’s been a theme in my correspondence with clients this week and it’s this: Google continues to baffle all of us! I had one client this week email me in a panic. His website (which only launched about a
Solving The Google Mystery Read More »
There was a slideshow last week on the Huffington Post of the best writers’ sites. I must confess that I really like the sites listed there — even though we didn’t create any of them. But just looking at them gave me little snippets of ideas that we can modify for our own authors. So,
What Are Your Favorite Author Sites? Read More »
Are Book Bloggers the new power critics? For sure bloggers have influenced politics for the last few years. Now, I wonder if traditional publishers are going to be able to make a book viable if bloggers do not like it?
The New Power of Book Bloggers Read More »
You know how the Neilsen ratings have long-been the main source of data on TV viewership? Well, Neilsen also ranks website activities. They can tell you which websites are getting the most traffic on any given day, week, or month. And new information from Neilsen suggests that social networking has completely taken over as the
Another Reason for Authors to Use Facebook Read More »
It’s that time of the year again. Most people in the Western World are spending every free moment doing their holiday shopping, which means that sales should go up in nearly every category over the next six weeks. But what about books? What type of books is projected to sell the most? How can you
The Holiday Season Screams e-Books Read More »
What makes a reader relate to your book? Why would someone choose it over all the other offerings on the “New Novels” table at Barnes and Noble? I used to think it had something to do with the situation in which the lady on the cover found herself: Mindy is adorable….and she only has 30
3 Ways to Write Good Characters Read More »
Good news for all the authors and aspiring writers who’ve been following our blog. We now have a handful of Smart Author Sites clients who are going to be blogging here as well. They’ll tell their stories of getting published (or self-publishing), their writing strategies, and what’s working for them in marketing themselves and their
Smart Author Sites Welcomes Author Bloggers! Read More »
