I had a funny conversation with my 14-year-old step-daughter recently. I asked her to email me a photo that she’d taken. She looked at me like I was insane. Her plan was just to upload her pictures to Facebook. In fact, she told me that she never sends emails. She doesn’t even know how to […]
Why Email Newsletters Are Still Important Read More »
I know, I’ve written about this a lot in the last few years. And with good reason! It proves how much an author’s career can be helped by working with a website development firm … preferably, us 🙂 Today, I came across this blog entry by Terry Cordingley, Director of Marketing at Tate Publishing &
5 Reasons Authors Need Websites Read More »
I was reading one of my favorite work-related newsletters the other day: The Internet and Marketing Report. I came across an interesting tidbit from a marketing professional about the power of actually showing people’s faces on your website. It’s a suggestion that I took to heart. Take a look at our homepage now: www.SmartAuthorSites.com. Instead
Faces, Faces, Faces! Read More »
Paula Krapf, Chief Operating Officer of Author Marketing Experts, Inc., guest blogged on Marketing Tips for Authors and shared some really helpful ideas on how to get your book reviewed online, and how to make sure it’s the RIGHT sites that are doing the reviewing. Here’s an overview of what she had to say… 1.
6 Tips for Getting Your Book Reviewed by Bloggers Read More »
I stumbled across a really interesting idea yesterday while reading a marketing magazine. It’s one that I’m going to implement on our site when I get a chance, and I encourage you to as well! Most of the authors I build websites for have a “thank you” page somewhere on the site. Maybe it’s the
Authors: Get Creative With Your ‘Thank You’ Page Read More »
I came across a really interesting blog entry today on The WM Freelance Writers’ Connection. In it, blogger and author Angela Atkinson talks about a contest she had on her own site (with the three winners getting free copies of her e-book), asking readers for the best and most unique marketing ideas they could muster.
New and Innovate Ways to Sell Yourself and Your Books Read More »
One of the things that I recommend for many of my clients on their author web site is a “welcome” message — with a great photo of them right next to it. And I find that many author sites built elsewhere don’t have such a message. Here’s why I think it’s important… As its name
The Benefits of a Welcome Message on an Author Website Read More »
Search engine optimization (SEO) seems to be a theme this week with my clients. Some wanting to start doing it. Some asking questions about it. Others just completely misunderstanding it. For instance, I had a client earlier this week who asked me to redirect a second URL that she’d purchased to her site. I did
6 Common Misconceptions About Search Engine Optimization Read More »
E-books are all over the news this week, with two big stories breaking about the future of digital books. It certainly is starting to look more and more like we’re heading towards a world of paper-free reading! First, on Tuesday, the NY Times reported on Amazon releasing what they’re calling “Kindle Singles.” It’s essentially the
E-Books, E-Books, E-Books! Read More »
Thanks to a poll by The Book Publicity Blog, as well as some comments on their blog post about the poll results, I was able to amass this list of annoyances that readers just can’t stand on their author websites. Are you guilty of any of these? 1. Flash intro pages. You should NEVER make
7 Author Website No-Nos and Pet Peeves Read More »
