Okay, you’ve finally built that author website. It’s beautiful. It’s easy to use. It’s a great means of promoting your book. Now, you need to get people to find it … which is easier said than done, by the way. Here are the three main methods for increasing your website traffic, and hopefully increasing book […]
The 3 Best Ways to Drive Traffic to Your Author Website Read More »
You know that you need an author website. Everyone has told you that you need one. But what exactly should be on that author website? Why do people visit author websites at all? This is a common question. And it’s a question that is very helpful to know the answer to before you start building
Why Do People Visit Author Websites? Read More »
“What’s an author tagline and why should I use one?” I got that question this morning when I was on the phone with an author. So maybe it’s worth answering for all authors who are thinking about developing a website. When and Why There’s one very good reason to include a tagline under your name
Author Taglines: The Whens, Whys and Hows Read More »
One of the first things that I recommend authors do on their website is collect email addresses. After all, there’s nothing more valuable to you than contact information on someone who may want to buy your book, or your next book, or tell their friends about your next book. You get the picture. But I
Blog Feeds and Newsletters and Emails, Oh My! Read More »
Look, I’m a big fan of blogs. They’re a great way to interact with readers, build followers, and drive traffic to your website. But just because you keep your blog updated doesn’t mean that you should neglect the rest of your website! Here are some other areas of author websites that you should be keeping
Forget Your Blog! 6 Other Areas of Your Author Website That Need Updating Read More »
Just about every author thinks that they book they’ve written is a wonderful piece of work. Sometimes they’re right. Sometimes, they’re not. But that’s for another day. Unless the author website reflects the quality of the book, an author is shooting himself in the foot. With that in mind, here are some interesting points from
5 Common Author Website Mistakes Read More »
We set up Google Analytics reports for all of our authors who have their sites hosted with us. Unfortunately, I think a large majority of those authors don’t really understand — and thus, don’t value — the report for all of its valuable information. With that in mind, here are the five things that you
5 Things to Pay Attention to in Your Google Analytics Report Read More »
Did you know that Facebook “shares” is the most popular way to drive traffic to your author website or blog? Yup … according to the most recent statistics, people visit a website more often because a link was shared by a friend than as the result of a Google search. But there are certain types
5 Ways to Get Your Posts “Shared” on Facebook Read More »
When I’m working with an author to create an effective homepage, one of the things that I always ask a writer to do is create a book teaser … something that really whets the appetite of a visitor in the few seconds that you have their attention. Then you give them links to read more
How to Write the Perfect Book Teaser Read More »
Aren’t we all secretly authors? Some of us have already published books, others are working on books. But the majority of us are just thinking about the book that we dream of writing, be it a novel or an autobiography. Regardless of your status, there are tons of things you can do to get your
3 Ways to Use Your Website to Sell Your Book … Before You Even Write It Read More »
