I stumbled across an absolutely fascinating report today. It was put together by BookBub and includes some interesting details on what they learned doing A/B testing of copy on author websites. For those of you who don’t know, A/B testing refers to dividing site visitors into two random groups, each experiencing the site with one difference. For […]
Report: Author Website Copy That Sells Read More »
I am a content person. There’s no way around it. And as much as I may write about website design or layout or usability, my real bread and butter is content. With that in mind, here are some of the most common content mistakes I see authors making on their websites. 1. Writing for print,
The 5 Most Common Author Content Mistakes Read More »
Have you heard the term authorpreneur? If not, it’s time that you did. Because in today’s world of publishing, just being an author isn’t enough. In the old days, writers were just that: writers. They would write their books, and publishers would pay them a hefty advance. Then the publishers would be the businesspeople —
5 Ways to Go From an Author to an Authorpreneur Read More »
When I put together a proposal for a fiction author, I often recommend adding a feature to the site called “Behind the Book” or “Book Secrets.” Well, it appears as if JK Rowling is taking my advice (wink, wink). What JK Rowling Is Doing I came across this story today about new writings she is
JK Rowling and “Book Secrets” Read More »
Video may not be the easiest type of content to produce for an author website. After all, it’s a whole lot easier for a writer to … you know … WRITE than it is to set up a camera, try to look nice, create a video, edit a video and then upload that video. But
5 Reasons Why (and How) to Include Video on Your Author Website Read More »
I spent much of this morning reading about trends in the sales of print vs. digital books. So what did I learn? Well, the good news is that the traditional book definitely isn’t dead. Indie booksellers and traditionalist rejoice! But here’s another thing that’s important to know: whether your book will sell well in print or ebook form
Print or eBook: Which Is Right for You? Read More »
In my previous post, I discussed the ins and outs of video-blogging (or vlogging) for authors and why this can be a great way to keep your readers interested. These days almost anyone can create a great video blog! All you need is a decent internet connection, a laptop or desktop computer purchased in the
Vlogging for Authors: Why a Video Presence is a Great Way to Connect (Part 2) Read More »
There’s no doubt about it: people love watching videos. Just scour the web and you’ll see … video is pretty darn popular nowadays. But just how can an author use video to promote his or her book? Here are a few ways… 1. Book trailer. People often ask me what a book trailer is. Well, it’s
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In this two-part guide, I will discuss the benefits of vlogging for authors and show you how to start your own video channel on YouTube to connect with your readers! Stay tuned. Part 2 will be posted a week from today. Do you have an author blog, but are struggling to find new ways to
Vlogging for Authors: Why a Video Presence is a Great Way to Connect (Part 1) Read More »
It’s hard to believe, but the word “app” has become an essential part of the English language. Nearly every person with a smartphone uses apps in one way or another; from the app that helps you find the nearest gas station to the one that keeps you abreast on the latest news and events. But
Should You Create an App Spinoff of Your Book? Read More »
