I stumbled across an absolutely fascinating report today. It was put together by BookBub and includes some interesting details on what they learned doing A/B testing of copy on author websites. For those of you who don’t know, A/B testing refers to dividing site visitors into two random groups, each experiencing the site with one difference. For […]
Report: Author Website Copy That Sells Read More »
I can’t believe June has come and gone already! So in case you missed it … here are the five must-reads for authors from the month of June. 1. Facebook Advertising for Authors, by Mark Dawson: Part 1 Reedsy Blog June 4, 2015 2. How to Sell Out a Book Signing Without Being a Celebrity Build
June Round-Up: 5 Must-Reads for Authors Read More »
Every author plans to have a “Buy now” button on their site, which allows visitors to purchase their book with one easy click. But the more complicated question is where that link goes. In other words, should authors simply link out to Amazon/B&N to sell their book? Or, as many authors ask me, “Should I sell
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Apologize for posting this a little late this month. But with May quickly behind us (this time of year goes so fast!), here’s a summary of the the author must reads from the month. 1. Develop Your Author Platform to Position Yourself as a Leader Eunice Nisbett/LinkedIn May 1, 2015 2. Kick Ass Book Launch Tips
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Like it or not, mobile is the wave of the future. As each year goes by, a larger and larger percentage of people surfing the web are doing it on a smartphone. This further enhances the need for every author to have a mobile-friendly design. But, apparently, having a functional mobile version of your author
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Here’s what the leaders in the fields of book marketing and author websites were talking about in April. Don’t miss this list of must-read posts and articles. 1. “What should I send to my author e-mail list?” Build Book Buzz April 7, 2015 2. How to use e-mail to transfer a book to your Kindle Build Book
April Round Up: 6 Must-Reads for Authors Read More »
Another month has come and gone. With that in mind, here are some of the must-reads for authors that I put together in the month of February. 21 free resources for authors — Build Book Buzz What are your favorite free resources for authors? 5 Ways to Go from an Author to an Authorpreneur — Smart
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January has come to a close! Here’s a list of our hand-picked top three reads for authors from around the web. 1. The Dos and Don’ts of Digital Marketing for Authors Huffington Post January 16, 2015 2. Social Media Marketing: Simple Tips That Some Self-Published Authors Tend to Forget Tech Cocktail January 6, 2015 3. 12 Publishing And Marketing
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There have been a lot of good pieces of content published over the past month — many of which I highly recommend for authors. Here’s a quick round-up of our five favorites (in addition to our own, of course). Amazon Offers All-You-Can-Eat Books. Authors Turn Up Noses. New York Times, December 28 Set book marketing goals
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When I put together a proposal for a fiction author, I often recommend adding a feature to the site called “Behind the Book” or “Book Secrets.” Well, it appears as if JK Rowling is taking my advice (wink, wink). What JK Rowling Is Doing I came across this story today about new writings she is
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