Remember in the old days when authors used to go on book tours to promote their books? That’s sooooooo 20th century. Now, authors can accomplish the same goals without leaving their living rooms. Yes, book tours have morphed into blog tours. So what’s a blog tour? It’s basically an author making the rounds among bloggers […]
There are a lot of things that go into deciding on a design theme and layout for the homepage of an author website. But there’s one element that often seems to get overlooked in the process. It’s how often your website plans to be updated. Or another way to say it is this: Is your
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It’s common sense that having lots of rave reviews of your book on Amazon can increase book sales. But what’s the best way to get those reviews on there? Here are some do’s and dont’s: Do send out an email to your full list of contacts, announcing when your book is released and encouraging them
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So your author web site is launched. Congratulations! But the work is just beginning. Because what good is a website if no one is visiting it? Here are some simple ways to ensure that your website gets looked at… Amass a list of contacts. It should include as many people as possible — anyone you
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For some authors, the main goal of building a writer’s website is to sell their book. But I encourage most authors to think a little more long-term than that. Because one of the best things you can do with an author website is to make it a long-term destination for readers. The benefits of that
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There was an interesting article in Publishers Weekly earlier this month that I thought I would share. It’s an interview with a variety of publishers and marketing executives dealing with how they market their fiction books, with a focus on their online efforts. You can read the full article, but here are some of the
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Do you have a media page on your author website? It’s purpose is to provide the media with the information they might need to feature you in their next piece. If you decide to have a press page on your website, here are some ideas about what it should include: Downloadable Cover Art (both in
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Here’s another online author marketing tip from our friend Michael Volkin at Social Networking for Authors… I have been getting better and better at creating author promotion videos to help authors have a professional presence online. Check out a couple videos I have recently created: http://www.sellatonofbooks.com/author_video_promotion.html By and large the author promo videos I see
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Ever wonder what people really look at on an author website? Or what makes them want to come back to the site regularly? We now have some insight. In browsing some other blogs and online conversations, I have amassed a list of the things that people say they most want to see on author web
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For several years now, Amazon has had a feature called “Author Central Profile.” You may or may not have heard of it. That doesn’t say much about it, does it? But there are two big reasons why you should build a profile: First, it’s free (can’t beat that). Second, Amazon will create a profile for
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