I stumbled across this really interesting converstaion on LinkedIn. The question was posed to authors: “What’s the one biggest surprise or thing you wish someone would have told you about the authoring or publishing process?” Here are highlights from some of the responses: —– You’re not just an author, you’re a marketing expert and a […]
Author Wisdom: What I Wished I’d Known Sooner Read More »
Apologize for posting this a little late this month. But with May quickly behind us (this time of year goes so fast!), here’s a summary of the the author must reads from the month. 1. Develop Your Author Platform to Position Yourself as a Leader Eunice Nisbett/LinkedIn May 1, 2015 2. Kick Ass Book Launch Tips
5 Author Must Reads From May Read More »
I get this question from authors all the time. I’ve even seen recent conversations about it on LinkedIn. Here’s the primary question: “Should I be running a paid social ad campaign — like Google Adwords, Facebook ads, or Amazon ads — to increase awareness about my book?” And the answer? Well, that’s almost always a resounding
Should I Be Running a Paid Social Ad Campaign? Read More »
We build websites for authors. And no, we don’t build them for free. But that doesn’t mean that we can’t provide authors with lots of ideas about other ways they can market their books at little to no cost. Based on what I’ve heard from authors in the decade I’ve been doing this, here are
5 Free or Almost-Free Ways to Market Your Book Read More »
Here’s what the leaders in the fields of book marketing and author websites were talking about in April. Don’t miss this list of must-read posts and articles. 1. “What should I send to my author e-mail list?” Build Book Buzz April 7, 2015 2. How to use e-mail to transfer a book to your Kindle Build Book
April Round Up: 6 Must-Reads for Authors Read More »
I stumbled across a conversation on LinkedIn today about a “call to action” page in a book. Now, I know a lot about calls to action on a website (sections of a site that direct you to take a specific action, like buy the book or sign up for the email list), but I haven’t
5 Creative Ways to Use a Book’s Call to Action Page Read More »
Another month has come and gone. With that in mind, here are some of the must-reads for authors that I put together in the month of February. 21 free resources for authors — Build Book Buzz What are your favorite free resources for authors? 5 Ways to Go from an Author to an Authorpreneur — Smart
February Round Up: 5 Must-Reads for Authors Read More »
Have you heard the term authorpreneur? If not, it’s time that you did. Because in today’s world of publishing, just being an author isn’t enough. In the old days, writers were just that: writers. They would write their books, and publishers would pay them a hefty advance. Then the publishers would be the businesspeople —
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Bestselling author Elizabeth Gilbert (known best for Eat, Pray, Love) has an amazing author website. And no, we didn’t build it. But when I stumbled upon it today, I was immediately impressed by it. Why? Here are six reasons… 1. The font and logos at the top give it some personality. From the moment you arrive,
6 Things Elizabeth Gilbert Does Right on Her Author Website (and You Can, Too) Read More »
You may or may not have heard the term “landing page” in the context of an author website. But you very well may not know exactly what a landing page is. It’s time to learn! What Is a Landing Page? The term “landing page” refers to where someone will enter, or “land,” on your website. And
What Is a Book Landing Page and Do You Need One? Read More »
